Malala, who survived being shot by the Taliban on October 9 last year, has become a global ambassador for education, feted by celebrities and politicians around the Western world.
But in Swat valley, many regard her with suspicion and even contempt.
Her longtime friend Safia has no such doubts. Peeling off from a group of girls at a high school in Mingora, the main town in Swat, she spoke confidently about her friend, and women's rights, in excellent English.
Malala is among the favourites for the Nobel, which will be awarded on Friday, and Safia said she deserves it. She supports Malala's efforts to get all children - girls as well as boys - to go to school.
"A bicycle cannot run with only one wheel: society is like a bicycle, with the male education as the first wheel and female education as the second one," she told AFP.
Beautiful, verdant Swat was once a honeypot for tourists, but it was plunged into war in 2007 when the Tehreek-e-Taliban Pakistan (TTP) took control and enforced a hardline rule until they were kicked out by the army two years later.
But pockets of militancy remain and a year ago a TTP hit squad shot Malala in the head at point-blank range on her school bus.
Remarkably, Malala survived and has spent the past year in England - first for treatment and then to continue her education.
Safia's sentiments are shared by many schoolgirls in Mingora, who want their country and their area to be known for something other than Taliban and bombs.
"Malala is a model, not only for us but for the whole Pakistan," said 14-year-old Rehana Noor Bacha.
Education has improved in Swat since the Taliban days. Since 2011 the proportion of girls going to school has risen to nearly 50 percent, from 34 percent, while that of boys is close to 90 percent.
But the authorities say they are short of at least a thousand female teachers and 200 classrooms for girls.
Malala has become one of the most famous teenagers in the world, attracting support from the likes of Madonna, Angelina Jolie, Hillary Clinton, Bono and Gordon Brown.
But this rise to stardom in the West, and her frequent appearances in the media, have brewed suspicion in the society.
The head of girls' education in Swat, Dilshad Begum, explained that in Pashtun society "people don't like to see women in front of cameras".
Maulana Gul Naseeb, a prominent figure in the JUI-F, was more forthright.
"America created Malala in order to promote their own culture of nudity and to defame Pakistan around the world," he told AFP.
Bizarre theories like this have gained ground on social networking sites, with users declaring themselves shocked to see the West elevate a girl "only" wounded while forgetting Afghan and Pakistani children killed by American bombs.
Driver Ali Rehman, 33, is among the sceptics.
"Local people never took her seriously. She became famous only because of international media," he told AFP, adding that nothing had changed except for Malala and her family who now have an easy life in the UK.
Malala first rose to prominence during Taliban rule in Swat with a blog for the BBC Urdu service chronicling the rigours of daily life under the TTP.
Safia said even people from Malala's village had opposed her, but that the critics were "hypocrites and jealous".
The threat of the TTP returning and the ubiquitous presence of the army which is now grudgingly returning control to the civilian authorities weigh heavily on the atmosphere in Swat.
After the attack on Malala, the students of Mingora's girls' school objected when the government tried to name it after her, saying they were afraid of attacks.
Even now, Dilshad Begum is reluctant to talk about Malala in public.
"I feel fear and I don't speak of her. People are silent about Malala even though they like her. Fear is still there somehow, despite optimism," she said.
Safia says she is optimistic and determined, and is doing better after spending three months feeling traumatised by the attack.
This week as the Nobel announcement approaches she will pray for Malala's chances, but warns it will make little difference if she wins.
"It will take at least three generations to make things change here," she sighed.
COMMENTS (43)
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Just one question for everyone to think about. Why wasn't this media hype and all these awards given before she was shot? After all, all her activism was before the shooting and not after. So was it the shooting that made her special? Hundreds of people are actually killed by the terrorists, why aren't they given all these awards?
Many of the comments in this article ask the question "why does she not return to Pakistan?" and question her motives. Perhaps she is more familiar with the treatment of Benazir Bhutto upon her return to Pakistan than those who would comment here.
@I hate: At least she has a brain to be washed!!not sure of you and many here!!
The hatred of Islamists and PTI's trolls is just oozing through some of the comments above. Shameless people who can't even spare a poor girl.
Even though this poor child is being manipulated unashamedly by NATO's propaganda machine, she still remains a brave Pakistani hero to me.
'male education as the first wheel and female education' ? You could do a better analogy because education is an EQUAL right for both, it goes together for both, and supports one another to balance out. Where did you read 'male' education first, Safia? Think it would be better if we get the perspectives right.
@harkol: I am deeply touched by your sentiments for Malala. I wish all my countrymen would feel the same. Thanks
@Shaikh Mohommad: Wow, what a stretch of reasoning! Consider the facts: TTP hit team specifically sent to kill Malala! Drone Strike specifically targets known militants/good-bad TTP targets, and any others killed are tragic collateral damage and not intended targets!
LOL!! No more a secret I guess! Funny ppl you are!
Malala targeted by Taliban receives world attention. Many Malalas and their families targeted by US drone strikes do not deserve any attention. Is this called double standard or hypocrisy or propaganda machinery?
In the Tribune there is a there is a survey where almost one third of the people say Malala should not get Nobel Prize. I think Pakistan is the only country in the world that will deny,actually oppose, its heroes and icons.It is enought to explain the terrorism in the country. I sincerely hope that Pakistanis wake up and know who its real heroes are ,and who are the villains.
@Imran:
The same thing that is stopping many folks & cricket teams from travelling to pakistan!
There are way too many extremists who will target her & family. Courage & Bravery means doing the right thing even in adversity. It doesn't mean you have to go searching for adversity or trouble. Living in Pakistan would be like she putting a gun in her mouth and asking a terrorist to pull the trigger!
She is achieving quite a lot by not being in Pakistan right now. She'd return when the govt. can ensure that another attempt won't be made on her or her family.
I hope people in Pakistan would stop second guessing a gift horse called Malala. So many of us in India feel so proud, so blessed that such a brave, wise & iron willed girl like her has belonged to our region.
My family in Bangalore wish that she gets a Nobel - not because she is brave. But, because her cause of education and women's equality will get huge boost all across the world.
She may long for Pakistan - but she belongs to the world now.
@Sheikh Ali Tariq:
Nice anti American rant. FYI - America hasn't bombed Pakistani mosque's, church's, markets, schools, or slaughtered 40,000 Pakistani civilians. They haven' taken control of half of Pakistan nor have they demanded Pakistan eliminate Democracy and renounce your Constitution. Lastly - they don't target/shoot little girls in the head because they promote education for girls.
@Imran: {What is stopping her now I don’t know…………..} Maybe you missed TTP spokesman justifying attack on Malala and vowing to attack her again if given a chance. Surprisingly it was shown on TV but I forgot the channel.
It is interesting that the same TTP terrorists that the government wants to sit down and talk to, have today announced that they would target and kill Malala again if they get the chance!...and these murderers get support from Pakistani politicians?...what a confused country!
Malala continues to make her nation proud. We wish her best of luck.
Ali Khan
So I mentioned that today Malala called for talks with the Taliban - a negotiated solution, not war. What PTI (and PML N) have been castigated for.
But Express Tribune did not post my comment. So much for free speech of these fake liberals?
Whoever is opposing Malala is silently supporting terrorism like Imran Khan. Pakistan needs numerous Malalas to come out of the mess.
@Aphtab a girl getting shot in the face for wanting to study does not create a soft image of her country. Keep in mind she has fled this country and is likely to never return. But that said, i sincerely hope she wins the prize.
Lets assume for a moment that the west is using Malala for their own objectives. At least it is helping in creating a soft image of Pakistan. We don't only have Taliban we also have Malalas.
@AliKuliKhan- Lets name Swat International Airport after her. "Malalala Yousufzai International Airport, Swat"
Its a saddening to note that we in Pakistan do not celebrate the achievements of Pakistani's recognized by the west. We should build a monument celebrating Malals's achievement and probably name a few roads after her. The government or the private sector should create a Malala fund to support female education. Hope she doesn't meet the fate of Abdus Salam.
Nobel peace prize for Malala but for what and what she has done extraordinary for Nobel peace prize nomination????
@Swatian: You are literate, but I doubt you learned anything.
But I dont think, they dont want that Malala will get Nobel prize, Even they could not bear her name, they are jealous of Malala. They remove Malala name from the college sign board due to the force of JI
Pathetic. we do not even realise that she is bringing shame and indignity to Pakistan.
She has been personally benefited by blogs initiated by her father who is also the Principal of the school/ UK nationality, money and tamasha. How has it helped any other girl in Swat or Pakistan ?
Nobel Prize is another bauble with no meaning. What has she done for peace ?
@Sheikh Ali Tariq: This is about Malala not USA. I don't know why every discussion in Pak turns to anti American rhetoric after few comments.
@Mohammad: I request you to watch the program on Capital TV, where Mr. Fayyaz of PTI is going totally berserk on Malala and calling her drama repeatedily.
We are a disturbed people. We see conspiracy in even random events and then try to peace together a narrative which ends in someone breaking Pakistan and stealing our nukes.
I just wish Malala would be permitted to liver her life in peace. All this publicity. It only makes her a target and leads to conspiracy theories. Its heart breaking to see a young girl being maligned in her own country. However the way media covered it as overkill and made people unnecessarily suspicious. A Nobel prize will only add to that perception.
We the people of Swat know that Malala is a drama. What did she do for girls education in Swat? Media should open its eyes, girls used to go to schools in Swat long before Malala was born. Why she doesn't return to Swat now?All her speeches are written and taught to her by others. Her father is a CIA agent.
She is noting, just a stupid tool of exaggeration using for hidden agenda.
Dear Ch. Allah Daad,
Can you provide me a reason why PTI supporters are jealous of Malala? PTI manifesto is for education of girls and boys and their recent education drive in KP speaks for itself.
What a load of crap is this? So you are saying that American drone strikes that kill children is not a big deal?
Please watch the invisible war. It is a documentary on the incidence of sexual crimes and cases in the US Army against their own service women. A US court ruled late in 2011 that for women in the US Army sexual assault was an occupational hazard.
I feel sad for American women who serve in the army and serve their country; effectively the court told them that you might get raped, sorry we can't do much. You should write about them to sometime, women soldiers in the US army, they are also human and suffering like Malala.
My point is: the American government and ruling elite are as bad as the Taliban if not worse.
I am all for giving Malala Yousufzai the Nobel Peace prize. But i strongly feel that Abdul Sattar Edhi should have been nominated and be given the prize. His services to the people of Pakistan are exemplary.
Don't worry when you are not recognized, but strive to be worthy of recognition. Abraham Lincoln (Brainyquote.com)
We pray that she receives the Nobel Peace Prize for her untiring efforts at girls' education. At the same time she should remain overseas because the civilian government is weak and pliable and will readily compromise with the TTP to protect their personal interests (actions speak louder than words). Salams
SHAME on Malala's detractors and Islamist parties that are abusing Malala to further their agenda. It's because of people and parties like them that Pakistan has become one of the worst places in the world taday.
PTI supporters are jealous of Malala. Rest are afraid of Taliban because prior to Swat Operation, most of the Taliban leaders escaped or were allowed to escape. The fear that Taliban would return is the reason that people of Swat do not openly support Malala.
This is the only time I wish Tribune did not publish a story. Don't you think this would put those girls at risk now? with this article.
If Malala wins, would she would be the youngest person ever to win this great honor. It would be a great honor for Pakistan. I wish and hope she wins. Even the fact that she has been nominated is in itself a great honor for her and also for Pakistan. With the current wave of support and admiration for her, I am sure she will win this Nobel Peace Price.
Why do citizens like Malala who stand for education, gender equality, secularism and justice, have to flee Pakistan ??? A Nobel Prize for Malala will be a tight slap for the Pakistani idea of governance. Why people have to flee for their life just because their beliefs are different, concerns everyone of us.
Malala is an asset of this country and as she said in an interview with BBC that she wanted to become a politician in the future and change the fate of our country but she forgot one thing i.e. If she or anyone else wanting to change the fate of Pakistan they must come back to Pakistan. Same goes for Malala she and her family must let go off their luxurious life in UK and return to Pakistan. PM has also offered an opportunity in Pakistan.
What is stopping her now I don't know..............
She is going to win Nobel Prize 100%. Get ready for celebrations.