Successful takeoffs: How airlines pulled themselves back from the brink

Drawing inspiration from Malaysia, PIA has cut its unprofitable routes.


As per reports, the government plans to separate and place bleeding assets of PIA in a company which will be liquidated in a couple of months along with golden handshake offer to excess employees. PHOTO: REUTERS

KARACHI:


“At the start of a turnaround journey, a company is not a democracy. You can’t empower people or ask everybody what they think. You have to be directive, brave enough to set the course. How many generals you need to win a battle, one,” Idrees Jala, former CEO of Malaysia Airlines (MAL) said in an interview to Mckinsey and Company.


The relevance of this statement in case of Pakistan International Airlines (PIA) cannot be overstated. Pakistan’s national flag carrier has gone through the worst in recent years, bleeding profusely as helpless CEOs were replaced in quick succession.

International passenger traffic from Pakistan



It is also relevant because Jala, who is credited with turning around MAL, was in Pakistan and met senior officials of PIA. Managing Director Junaid Yunus even mentioned his name at a recent press conference and said how he inspired him to cut unprofitable routes. But that is just part of the story.

Jala, with no previous background in aviation, was called to rescue MAL when it was months away from bankruptcy. He needed money, just enough to sail through 20 days before a potential default. And he did what in PIA would be inconceivable – he sold the company’s head office for $38 million.

Under his leadership, MAL not only shut the routes on which it incurred losses but also sacked employees working on the routes.

Since Prime Minister Nawaz Sharif gave the go-ahead to privatising PIA by mid-2014, many questions have been raised. People are asking if it is privatisation or a ‘distress sale’? How much employees are to be blamed for the current state of affairs? How will the government establish real worth of the airline?

As per reports, the government plans to separate and place bleeding assets of PIA in a company which will be liquidated in a couple of months along with golden handshake offer to excess employees.

However, there is a catch. It will take past debt on its books and continue to service state-guaranteed loans. No details have been shared about the loans which the government will service.



Debt and liabilities

Until December 2012, the long-term debt of PIA was Rs56 billion, including the remaining cost of nine B-777s the airline leased from 2004 to 2007.

“Lease payments for two B-777s will come to an end by 2016. That means $300 million worth of assets will move to the balance sheet. By 2018, PIA would pay for all the aircraft,” said a senior airline official.

One reason for PIA’s poor financial situation is interest payments in dollars. The more the rupee depreciates, the higher the interest it has to pay.

Smartly enough, PIA paid $30 million in 2012 as remaining instalment of six A310-300 aircraft and acquired them in an early termination of the lease agreement. The airline has already acquired turbo-prop ATRs.

Current liabilities of the airline swelled 59% to Rs166 billion last year as it had to take more loans to pay for daily expenditures and the debt taken in previous years. This is a major problem as revenue falls short of meeting expenses.

Airlines in distress sometimes even sell their assets such as the allocated slots at international airports. India’s Jet Air sold three pairs of its slots at Heathrow Airport for $70 million to UAE’s Etihad Airways.

“There is no one in PIA who wants to think out of the box as they know that in the end the government will come to the rescue. Then what is the point in trying a bit harder?” the official asked.

Pakistan has air services agreements with 45 countries. PIA flies to just a handful of them.

Who will pay?

Civil Aviation Authority (CAA) rules allow foreign investment of up to 49% in Pakistan airlines. The question is why hasn’t anyone invested yet?

“Year-on-year growth in passenger traffic has been at best 3% to 4%. That’s far less than what other countries in the region have recorded,” said a senior CAA official.

After dillydallying for years, the Indian government allowed the same percentage of investment in domestic airlines last year. That immediately attracted foreign interest.

CAA officials say Qatar Airways has shown interest in completely acquiring PIA two times in the last couple of years. “But past governments were too scared of messing with the employees,” said an official.



Another widely quoted turnaround story is that of Japan Airlines (JAL), which filed for bankruptcy in 2010 in the wake of a huge debt burden. The government brought in Kazuo Inamori, who had no background in aviation.

JAL still needed equity injection. The Japanese government set up Enterprise Turnaround Initiative Corporation and pumped $4.4 billion against shares of the airline.

Inamori fired a third of the workforce. And when it became profitable, the government sold shares in one of the largest IPOs ever. The cash raised was returned to the national exchequer.

Published in The Express Tribune, September 30th, 2013.

Like Business on Facebook, follow @TribuneBiz on Twitter to stay informed and join in the conversation.

COMMENTS (5)

Mani | 10 years ago | Reply

People often criticize PIA for failure as a result of mismanagement, but they never say a word that who in real terms has been managing PIA through out these long years. The fact of the matter is that it was our political elite which ransack PIA from behind the curtains of ministerial controls on this poor organisation.Who had been making all the mega decisions of PIA ?, whether be it aircraft buying,routes selection, fares for hajj or other routes of their choice and even the induction of most incompetent and useless people from their constituencies and parties and then also rewarding them with promotions and postings to all the important revenue hubs of PIA by ignoring the mainstream deserving professionals of the airline. PIA was treated as an employment hub by the political figures and their political friends and those inducted treated it as charity house for them getting salaries for doing nothing productive. They not only got the salaries but also over enjoyed the perks and facilities like travelling and medical.It is now in the news that smugglers have made their way in and are operating on flights and have been caught red handed at times at various stations abroad. PIA ,like all other airlines had been facing fierce competition after the open sky policy introduced but the only airline which could not take the benefit of the policy was also PIA. This was because for fare competition a level playing field is first and foremost requirement but PIA was never left alone by these political elites to fight back in real terms. the environment in aviation sector changed drastically but mind set of our elite remained fixed on self gains from this poor national corporation and airline was not set free to take its own decisions. Our main competitors from Gulf had a number of added advantages like state sponsorship and growing economies in their region and a free professional managements to decide whatever was in the interest of their airlines, where as in PIA Managing Directors were only stogies to obey the orders from elite to keep their positions which in the first place they acquired through SIFARISH and on the basis of friendships with rulers. Slot for chairman was politicize and board of directors was dumped with friends who only were their to enjoy the perks as board members. How can you expect an airline to compete the cut throat completion in aviation market with all that and then see the politics of these elite , they blame PIA for failure. Poor PIA . Way forward is Government to stay out of it and let PIA run on pure professional grounds.As a first step however it should constitute a specialist team( may be international aviation experts from other countries/airlines like Singapur, KLM, Emirates, Malaysian Airlines,etc) who should select from with in PIA the professionally sound people to take the top positions and then with a one time cash injection , let PIA operate with independence in every field.

Abdullah | 10 years ago | Reply

Seems ET editorial has something against PIA employees, all solutions end up firing one third or two third emoployees, but no where have you spoken of why did it rot in first place. It was a lethal combination, a strategy which partially worked. During 2nd PML tenure the benefits of Open Sky Policy were taken by Mid East airlines and it was during Mr Shahid Khaqan Abbasi leadership that PIA books went into red for the first time. Mr Abbasi being CEO PIA in 1998 bought fuel guzzling 747 300, but when few years down the lane he made his own ailrine he acquired A 320s fuel efficient world class aircraft, much cheaper than Boeing 747 300. Rumors were that there were huge kinckbacks invloved as Canadian airliner was offering dirt cheap 747 200s but he went for Cathay Pacific's. Its been proven that turnning point was 1998, had PIA acquired smaller fuel efficient aircraft then and Boeing 777 later it would have been the smartest in the region. Can somebody demand accountability first.

VIEW MORE COMMENTS
Replying to X

Comments are moderated and generally will be posted if they are on-topic and not abusive.

For more information, please see our Comments FAQ