WWF, PSIC sign MoU to promote water sustainability

Project aims to facilitate SMEs reduce consumption and pollutant load.

LAHORE:

The World Wide Fund for Nature-Pakistan (WWF-Pakistan) signed a memorandum of understanding (MoU) with Punjab Small Industries Corporation (PSIC) on Thursday to promote water sustainability at the industrial scale under its project ‘City-Wide Partnership for Sustainable Water Use and Water Stewardship in SME’s in Lahore- Pakistan’.

The project, in partnership with Cleaner Production Institute (CPI) and WWF-UK, and funded by the European Union’s SWITCH-Asia programme was launched in March 2013. It targets water intensive cross-sectoral small and medium enterprises (SMEs) including textile, leather, sugar and pulp and paper industries of Punjab. WWF-Pakistan, along with its partners, aims to facilitate industries in reducing their water consumption and pollutant load through trainings and workshops.

In an effort to increase the outreach of the project, WWF-Pakistan is forming associations with different organisations. After signing the MoU, PSIC will serve as an associate of the project. Previously, WWF-Pakistan signed a MoU with Lahore Chamber of Commerce and Industry (LCCI) in the same context. PSIC is promoting sustainable industrial development in the province through its market-driven credit schemes and technical support to small scale industries.

While speaking at the MoU signing ceremony held at WWF-Pakistan’s head office, Major Babar Waraich, director estate development at PSIC, appreciated WWF’s initiative: “Many of our small industries are experiencing water management issues. When we heard about the WWF’s project on water stewardship, we felt it was tailor-made for us.”

Published in The Express Tribune, August 30^th, 2013.

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