Pakistani mango exporters are now using Hot Water Treatment (WHT) technology that has increased the shelf life of fruits from just seven days to around 40 days. PHOTO: FILE
Australian High Commissioner to Pakistan Peter Heyward has said that Australia can become a big market for Pakistani fruits, especially mangoes, if Pakistan continues to work on improving the quality of its produce.
He was speaking to leading fruit exporters in Pakistan at a ceremony organised on the occasion of dispatching the first mango consignment to Australia.
Director Durrani Associates, AQ Durrani, speaking to the ceremony said that the first consignment to Australia is just 4.5 tonnes of mangoes, worth $31,000. However, with this start, Pakistan is expected to export 15,000 tonnes of mango annually to Australia, which will increase with every passing year.
He said that Pakistani exporters have been exporting quality mangoes to Saudi Arabia and the United Arab Emirates on lower prices but with the opening of new markets like South Korea and Australia, they can get better prices.
Pakistani mango exporters are now using Hot Water Treatment (WHT) technology that has increased the shelf life of fruits from just seven days to around 40 days. With the opening of markets like South Korea and Australia, exporters are now looking for lucrative markets other than the traditional markets of Gulf Countries and Europe.
Published in The Express Tribune, August 30th, 2013.
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@ Expaki: Sorry, but I was thinking that the poors pakistanis here maybe deprived of the taste of tis so good fruit due to becomig out of their reach for high prices. Other countries are importing fruits for their citizens and we in the homeland should stare at !
@sohail khan sahib, Pakistan is to compete with producers of other countries. Load export duty on your exporters and you ruin them. Better make people to work and produce more and better quality product. Bulk emails with 786 does not help in real world.
When will they be Exported to USA? Now that the new technology is being used to increase the shelf life to 40 days??
Benefit to the agriculturists but it looks mangoes will become out of reach of poor pakistanis. Government should levy export duty on the exports of mangoes so that prices do not scale high.