The All Pakistan Textile Mills Association (Aptma) has decided to adopt the Triple Bottom Line concept – a Corporate Social Responsibility strategy that focuses on ‘people, planet and profits’ – as a part of its social corporate responsibility programme to launch a soft image of Pakistan globally.
“Aptma is engaging all its members to ensure the welfare of their workers including health, safety and education of their children as a part of the Triple bottom Line strategy”, said Asim Fayyaz, who heads the Aptma committee on improving the image of the country.
“Aptma is engaging all its members in ensuring welfare of their workers including health, safety and education of their children as a part of the Triple bottom Line strategy”, Fayyaz said.
Aptma has already established a Sustainability Cell that ensures efficient use of energy and conservation of water. He said that mills are being asked to ensure that they treat they conserve and treat water to protect the environment.
He said Aptma will also encourage the entire textile chain to adopt the Triple Bottom Line concept. He also said Aptma would soon organise Textile Shows in the United States and the European Union to promote Pakistani textile products and the soft image of the country.
Chairman Aptma Ahsan Bashir, said that for the first time in three years textile millers have seen their concerns about supply of power and energy adequately addressed and 90% of the textile mills are operating at full capacity.
He thanked the new government for accepting the proposal of the industry on providing gas over seven days that would go a long way in achieving the real export potential of the country in textiles.
Published in The Express Tribune, August 24th 2013.