The study commissioned among 2,000 40 plus age by an anti-ageing brand has found that turning 46 marks the time when most women are forced to look in the mirror and make the difficult decision of selecting a style to suit their age, reports femalefirst.co.uk.
As a result many opt for shorter styles than long flowing hair.
"It appears that as well as the condition of our hair, women are conscious of the style they have as they get older. Forty-six is a watershed year for many women and we are all conscious of not getting stuck in a style rut as we age," a spokeswoman for the company said.
"Many women feel they need to adapt their hair as they get older as the style that suited us in our twenties may not necessarily work in our fifties, not only that but trends change with hair just as they do with makeup and clothes," she added.
The spokeswoman also believes that lots of women think that you should ditch the long locks and hair dye as you get older, but the main thing is your hair is nourished and healthy looking, the rest is down to personal taste.
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