English comedian Rob Auton won the Dave Award for his one-liner - "I heard a rumour that Cadbury is bringing out an oriental chocolate bar. Could be a Chinese Wispa."
The quip about the company's Wispa bar was shortlisted alongside 19 others by British television channel Dave, then submitted to a public vote.
The Scottish capital more than doubles in population in August when the Fringe combines with the up-market Edinburgh International Festival and other events focused on books and art.
The other jokes in Dave's top 10 were:
2. Alex Horne - "I used to work in a shoe-recycling shop. It was sole-destroying."
3. Alfie Moore - "I'm in a same-sex marriage ... the sex is always the same."
4. Tim Vine - "My friend told me he was going to a fancy dress party as an Italian island. I said to him 'Don't be Sicily.'"
5. Gary Delaney - "I can give you the cause of anaphylactic shock in a nutshell."
6. Phil Wang - "The Pope is a lot like Doctor Who. He never dies, just keeps being replaced by white men."
7. Marcus Brigstocke - "You know you are fat when you hug a child and it gets lost."
8. Liam Williams - "The universe implodes. No matter."
9. Bobby Mair - "I was adopted at birth and have never met my mum. That makes it very difficult to enjoy any lapdance."
10. Chris Coltrane - "The good thing about lending someone your time machine is that you basically get it back immediately."
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