Swiss luxury shop denies racism towards Oprah

Published: August 14, 2013
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Oprah Winfrey claims that a sales assistant refused to show her a crocodile handbag saying that it’s too expensive. PHOTO: FILE

Oprah Winfrey claims that a sales assistant refused to show her a crocodile handbag saying that it’s too expensive. PHOTO: FILE

ZURICH: The owner of a luxury goods shop in Zurich has denied that racism was involved when Oprah Winfrey was discouraged from buying a 35,000 Swiss franc ($38,100) handbag.

The US talk show host, recently named the world’s most powerful celebrity, was in Switzerland for the wedding of singer Tina Turner when the incident occurred last month.

The broadcaster said in two US interviews that a sales assistant had refused to show her the crocodile handbag, saying it was “too expensive” and steering her towards other, cheaper ones.

Luxury shop Trois Pommes denied discriminating against Winfrey, an African-American, who asked to look at a “Jennifer” purse, designed by Tom Ford and named for actor Jennifer Aniston. The owner put the incident down to a language barrier.

“This is an absolute classic misunderstanding,” shop owner Trudie Goetz told Reuters. “This has nothing to do with racism, I am here for everyone and the customer is king.”

The sales assistant wanted to show Winfrey that the bag was also available in other materials, which may have given the TV host the impression the shop did not want to sell it to her, Goetz said.

“Of course that’s not the case. Who wouldn’t want to sell a purse for 35,000 francs?” Goetz said.

Winfrey, 59, who runs her own TV network, earned $77 million from June 2012 to 2013, taking the number one spot on the Forbes most powerful celebrity list last month, the fifth time she has headed the annual ranking.

The Swiss tourism association said it regretted the handbag incident and was “never happy when our guests’ feelings are hurt”.

Switzerland has contradictory attitudes towards foreigners. On the one hand, it employs large numbers of foreign professionals in big industries like finance, which accounts for roughly 6% of gross domestic product. On the other, the Swiss People’s Party, the biggest in parliament, has long made opposition to immigration a key plank of its electoral appeal. It has been accused of racism for its campaigns which once featured a poster of a white sheep kicking a black one from a Swiss flag.

Published in The Express Tribune, August 15th, 2013.

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Reader Comments (1)

  • Aug 14, 2013 - 9:22PM

    A relative experienced the same situation a few yrs back in that country.its a sales technique taught by owmers to their staff:step on buyers pride to get her to buy an even more expensive bag.salesclerk attempt on oprah failed!

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