NEW DELHI: His health doesn’t permit him to take too much stress, but despite that, Bollywood superstar Shahrukh Khan is aggressively promoting his forthcoming film Chennai Express and says that the theme of the movie is such that the whole family can sit together and enjoy it.
Releasing on August 9, director Rohit Shetty’s Chennai Express brings together SRK and Deepika Padukone on the big screen once again after the hit movie, Om Shanti Om.
SRK has spent over two decades in filmdom and has been part of hits like Deewana, Darr, Baazigar and Dilwale Dulhania Le Jayenge and affirms that his films are meant for the masses.
“My films are for the masses, and similarly Chennai Express is for the masses (too) and needed to be promoted extensively,” Shahrukh said.
Shetty has been actively making films for the past 10 years and came out with the hit Golmaal series, but Chennai Express is Shahrukh’s first film with the successful director.
He lauds Shetty’s films for having variety. “Rohit’s films have a variety; comedy, drama, romance and action… everything. Chennai Express is a comedy film with a love story, but it’s definitely not like Kuch Kuch Hota Hai or Dilwale Dulhania Le Jayenge,” he said. “It’s a family entertainer. There’s a little action too. It’s something the whole family can sit down and watch together.”
Shahrukh underwent shoulder surgery in May this year. “I’ve always promoted my films extensively… this time, it’s less because I am not well,” he said. “I strongly feel that every film requires the right (amount of) marketing and promotion.”
Different films need different marketing strategies. “It depends on the film — what kind of promotion it needs. We didn’t promote My Name Is Khan that much. Yash ji (Yash Chopra) expired before the release of Jab Tak Hai Jaan, but we promoted Ra One extensively worldwide,” he added.
Published in The Express Tribune, August 6th, 2013.