Pakistan’s talented designers continue to garner global attention. Having showcased at Milan and London, our renowned fashion gurus have landed in the historic city of Amsterdam, popularly known for experimental fashion. They participated in Amsterdam Fashion Week (AFW), a 10-day event which took place from July 6 to July 16.
It was the first time Pakistan was represented at AFW. Designers Faiza Samee, Adnan Pardesy, Sonya Battla, Honey Waqar and Lolita lit up the Dutch runway with their collections on July 14. Leisure Club, also participated as the only retail brand from Pakistan. The event was organised by Kevin Eric of the Spirits Trust Foundation.
Omar Zaman, brand manager for Leisure Club, shared his experience with The Express Tribune. “It a great, refreshing experience. It was an official Dutch fashion week which was organised well and had a ticket-based entry,” he said. The Western wear collection that Leisure Club showcased called ‘Made of Pakistan’ will hit the local markets within the next 15 days, he says.
Known for his structured pieces, Adnan Pardesy showcased his patchwork collection at the event. “The reaction from the people and the press was very good. I was surprised when they reacted this way!” he said, adding that he will definitely go again if invited as it’s a great addition to one’s portfolio.
Published in The Express Tribune, June 21st, 2013.
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