It was the first time Pakistan was represented at AFW.
Pakistan’s talented designers continue to garner global attention. Having showcased at Milan and London, our renowned fashion gurus have landed in the historic city of Amsterdam, popularly known for experimental fashion. They participated in Amsterdam Fashion Week (AFW), a 10-day event which took place from July 6 to July 16.
It was the first time Pakistan was represented at AFW. Designers Faiza Samee, Adnan Pardesy, Sonya Battla, Honey Waqar and Lolita lit up the Dutch runway with their collections on July 14. Leisure Club, also participated as the only retail brand from Pakistan. The event was organised by Kevin Eric of the Spirits Trust Foundation.
Omar Zaman, brand manager for Leisure Club, shared his experience with The Express Tribune. “It a great, refreshing experience. It was an official Dutch fashion week which was organised well and had a ticket-based entry,” he said. The Western wear collection that Leisure Club showcased called ‘Made of Pakistan’ will hit the local markets within the next 15 days, he says.
Known for his structured pieces, Adnan Pardesy showcased his patchwork collection at the event. “The reaction from the people and the press was very good. I was surprised when they reacted this way!” he said, adding that he will definitely go again if invited as it’s a great addition to one’s portfolio.
Published in The Express Tribune, June 21st, 2013.
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COMMENTS (12)
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Some of the works of leading Pakistani designers are among the best in the region. The quality of workmanship in Pakistan is superior to that of India without any doubt.
Did any of the European brand also show cased in the Amsterdam Fashion Week ? Apart from above mentioned Pakistani Labels...
Job well done team pakistan.
Job well done team pakistan.
Kiera Khan, I agree but what's wrong with what Abbas said? Under the international "under the sky law," it is permissible to smoke up some greens in Netherlands.
@Kiera Khan I think you missed the pun in Abbas' statement. Why don't you do some research on the different uses of the word "high" and its link to Amsterdam and if you can put two and two together, please apologize to Mr Abbas. I loved his comment!
Is it not a shame when Indians from across the borders show more interest in our designers models fabrics while local Pakistanis like @Abbas stoop to low immature childish comments. The Pakistani mentality in some is to jest, ridicule NOT support what a SHAME for us not to stand behind our very own! There is humor but there is a time and place for it,
@Abbas LOL!!!!
I wish if we get International brands like H&M, Zara, Primark this will help to change society wardobe taste specially pathectic collection import by importers from China with so many future skin disease.
I want to know more about pak designers and models. Especially models!!! ET plz take some inspiration from TOI. Indians want to hear and read more about pak Models, designers & social circuit folks.
I'm sure our designers left on a 'high'