LAHORE: Seher Tareen of Studio S launched her bridal and evening couture line, The Garden of Eden, on July 13. Open to close friends and family, the launch event also presented a live showcase. Most people confuse showcases with fashion presentations but Tareen ensured that her audience got a full feel of what a showcase is. With a live photo shoot composed by Athar Shahzad taking place alongside the launch, the guests were able to not only view the clothes but also witness the making of the fashion spread that will later be seen in magazines.
The Garden of Eden conjures certain images in one’s mind, such as the forbidden apple tree and the birds of paradise. The motifs incorporated in the collection are based on the flora and fauna of the enchanted garden; from peacocks and birds to serpents and allusions to the forbidden fruit.
“The perfect bridal [outfit] is a celebration of the bride and her wedding day,” says Tareen, Creative Director of Studio S. “Not only should it complement the bride but it should be the crown jewel in the bride’s trousseau; an heirloom that passes from one generation to the next.”
The general aesthetic of the collection will have to be old-school chic; the use of zari instead of crystals gives the collection a vintage feel and revives the notion of conventional romance. Tareen uses ample tissue to add to the regality of the outfits and give them an instant oomph. What is interesting is that each outfit has many layers to it and comprises of individual separates that make a statement. She recreates the serpentine weave in zari on a column dress to give it a modern look. The use of icy blue tones and evergreen metallics shows that the collection is classic and not subjected to seasonal changes.
“I love the old-school charm. I am obsessed with my mother’s clothes from back in the day,” continues Tareen. While we talk about Eden, one has to appreciate the Roman influences it has had and Tareen keeps it in mind as she incorporates column dresses, excessive draperies and pleats in her line. While some of the cuts would not be suited for all body types, Tareen shows a diversity that can be flattering.
Published in The Express Tribune, July 16th, 2013.
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