Faisalabad’s Chawla Fabrics ventures into retail business

Wishes to capitalise on increasing brand awareness.


Imran Rana April 22, 2013
Chawla Fabrics has introduced its own band of cotton fabrics to capture local demand on the back of 40 years of experience in selling brands made by other companies.

FAISALABAD: As the upper-middle and elite classes of the country grow increasingly sophisticated in their choice of apparel, many local companies have started introducing branded products to capture a part of that market. A new addition to the list of such companies is Chawla Fabrics Faisalabad, which is vying to secure its place in the expanding market for high-quality clothing.

Chawla Fabrics has introduced its own band of cotton fabrics to capture local demand on the back of 40 years of experience in selling brands made by other companies.

“With the advent of various brand in Pakistan, this is a good time to introduce our own,” Chawla Fabrics CEO Shahid Chawala told The Express Tribune.

Chawla Fabric’s menswear line is receiving good response and selling well, according to Shahid. The outlet now plans on introducing a clothing range for female customers next year. Shahid says Chawla is introducing cotton clothing with appealing designs and a range of choices, which is why it is picking up on popularity.

Chawla has opened an outlet in Faisalabad, and plans to later expand nationwide. He added that they are already doing business in almost every city of the country with the help of dealers, but he now wants to establish a network of retail outlets controlled by himself.

Shahid Chawala observed that more and more Pakistanis are becoming increasingly brand conscious. “A few years ago, these same customers were not as brand conscious as they are today. The increase in the size of the middle class is the major driving force behind this change,” he added.

Published in The Express Tribune, April 23rd, 2013.

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