Porsche all for introducing hybrid cars in Pakistan

Published: March 9, 2013
“A Porsche Cayenne with duties is priced at Rs10 million, but will cost consumers only Rs4.5 million without them,” says Bukhari. PHOTO: porsche.com

“A Porsche Cayenne with duties is priced at Rs10 million, but will cost consumers only Rs4.5 million without them,” says Bukhari. PHOTO: porsche.com

LAHORE: A presentation on hybrid cars was held at the Porsche centre in Lahore, aiming to create awareness of hybrid technologies in automobiles.

Porsche Pakistan, which has recently unveiled the new Porsche Cayenne S Hybrid, advocated in the presentation that such innovations were a potential solution to the problems of rising fuel costs and environment concerns related to the automobile industry.

“We, as a country, need to embrace hybrid technology,” Porsche Pakistan CEO Abuzar Bukhari remarked during the presentation. “The biggest selling point is that we save money and save the planet.”

Bukhari had privately explained that the reason for hosting the briefing was to help acquaint the public with the new technology being included in hybrid cars, and said he was passionate about promoting them in the Pakistani market.

He said the output of hybrid technology has proven that it can match the performance of comparable non-hybrid cars, as well as being more economical. Bukhari said that current technology has proven that one can save up to 40-50% on fuel while driving a zero-emissions car.

“The hybrid revolution started in California, where, due to government regulations, Toyota Prius changed the automobile industry,” remarked Bukhari. At the time, Prius had generated significant buzz as a number of celebrities embraced the car as something better for the environment.

He claimed that hybrid technology would be a game changer for the automobile industry in Pakistan. The challenge is that imported cars have been slapped with obscene duties and tariffs due to the dominance of local automobile manufacturers, he observed.

“The thing I don’t understand is that the local car industry turns profits every year, and yet they cry over imports claiming the local market will die,” observed Bukhari. “There is a significant difference in imported and domestically-assembled cars. The people deserve the better option.”

“A Porsche Cayenne with duties is priced at Rs10 million, but will cost consumers only Rs4.5 million without them,” he told the gathering.

Bukhari concluded the presentation by explaining that the environmental benefits of hybrid technology could be quantified, and that for a fuel-strapped nation, it was the duty of the government to find ways to encourage the technology amongst all sectors of the automobile industry.

“We need to promote high-efficiency cars that can reduce each person’s fuel bill. There is enough data to show that fuel costs can be reduced by as much as 50%,” he said.

Published in The Express Tribune, March 9th, 2013.

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Reader Comments (14)

  • Wajahat Ali Khan
    Mar 9, 2013 - 1:00AM

    Let’s not dumb it.
    It is a good start. Push it and run its wheels on the road.


  • Ka
    Mar 9, 2013 - 3:59AM

    Let Toyota start assembling prius in Pakistan.


  • missed
    Mar 9, 2013 - 7:38AM

    what pakistan needed is bomb explosion proof vehicles.


  • Iqbal Aftab
    Mar 9, 2013 - 12:57PM

    Welcome! to Pakistan……………………..


  • Asam
    Mar 9, 2013 - 3:56PM

    Hybrid cars are not as green as they are claimed to be. Any one who can buy a Porsche Cayenne SUV is not interested in fuel economy but making a statement of wealth and status. The reason there are high import duties on imported cars is due to cartel of local assemblers but also that less than one million people in a country of 160 million pay any income tax. Locally assembled cars in PK are the relics of the past.


  • Bangladesh
    Mar 9, 2013 - 10:54PM

    Horrible why prosche didn’t invest in bangladesh rather than pakistan???


  • daactar
    Mar 9, 2013 - 11:34PM

    @bangladesh cuz ur country does not have that kind of people with money who can buy such cars!pakistan has a lot of wealthy people with very expensive cars!you wouldnt see that in bangladesh


  • Supersequel
    Mar 10, 2013 - 3:29AM

    Bangladesh, if you see the difference in Pakistan fdi and income growth and middle class and still growing since this whole terrorism you will be shocked Pakistan still seconds in South Asia after India and first in some cases.


  • Affan
    Mar 10, 2013 - 11:50PM

    comeon who will buy a hybrid worth 10 million…


  • Bangladesh
    Mar 11, 2013 - 3:39AM

    We have more millionaires than pakistan.Pakistan market is small compared to us.


  • ZF
    Mar 11, 2013 - 12:26PM

    Bangladesh will get the HYBRID boat for fishing.


  • Mar 11, 2013 - 10:19PM

    WelCOme to Pakistan hybrid :)


  • Mar 12, 2013 - 7:38PM

    Anyone who doesnt get why Pakistan got split into West Pakistan and Bangladesh need not further to look but the comments here.

    My Fellow Pakistanis, why are we that racist?

    @bangladesh Feel good that Porsche isnt coming to your country to pillage its savings and inject a sense of prestige.


  • Apr 27, 2013 - 9:52PM

    its just great now Pakistani car lovers also enjoy this car


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