At the final session of the ongoing series of Shabash Pakistan, a nation branding movement, students learnt the importance of social and digital media for creating a positive image for the country.
The event was held at the National University of Sciences and Technology (NUST) on Tuesday, according to a press release.
Shabash Pakistan, started by NUST and School of Leadership, aims to revive patriotism and build the capacity of the youth through Social Action Projects. For the final session, participants had to come up with action plans for problems they had identified in earlier sessions. They learnt about the power of perception and the way brands are created it in the minds of consumers.
Shabash Pakistan is a series of three one-day sessions scheduled for NUST, Bahria, COMSATS and Air University.
Published in The Express Tribune, December 12th, 2012.
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