Dying film culture responsible for declining cinema: Veena Malik

ISLAMABAD: The dying film culture in Pakistan is the main reason for the declining cinema industry and all concerned individuals should play their due role to develop a comprehensive plan for saving the film industry.

This was stated by film actress and model Veena Malik in an interview with APP. "There is a need to introduce positive film culture as the downfall of the film industry has not only affected the entertainment activities in the country but hundreds of people associated with the industry have also become unemployed," she said.

Films can preserve Pakistani culture and traditions in an artistic way besides projecting a soft image of the country worldwide, she said, adding, "all stakeholders should take revolutionary steps to maintain the identity of film industry."

"The film industry is suffering badly due to lack of technical assistance and modern technologies while the condition of cinema houses was also not able to attract families for getting entertained," she stated.

She said the people only criticise the condition of the film industry but no one takes practical steps to improve the status of film and cinema.      The screening of Indian movies at Pakistani cinema houses has created an atmosphere of healthy competition in the country but unfortunately Pakistani movies have no market at home and abroad.

"There is no dearth of talent in Pakistan as our film makers, producers, directors, script writers and actors are skilled but they are not provided proper direction," she lamented.

She further said that the field of performing arts is an important sector to provide entertainment and in promoting the culture and traditions of the country at the international level and for younger generations.

Film and the cinema industries are connected with each other and the status of the falling film industry is the reason behind the worsening condition of cinema industry as it left it has resulted in the closure of many cinema houses.