Bollywood has immense impact on our lives: Aamina Sheikh

Aamina was in India for the first time for her forthcoming film Josh.


Ians October 25, 2012

MUMBAI:  Bollywood's influence on Pakistani lives and on its film industry is undeniable, says model-actress Aamina Sheikh.

"One can't deny the Bollywood influence in Pakistan," Aamina told IANS, adding that Pakistanis were as passionate about Bollywood as Indians.

"So much so that they want to compete with Bollywood films. We, as actors, always say that we can't compare the two industries at infrastructural and other level. But people can't help but compare."

"Bollywood has an immense impact on our lives. Who doesn't want to take a deep dive into it," added the 29-year-old.

Asked about her favourite actor and who she would want to work with, Aamina answered promptly: "Abhishek Bachchan and Ranbir Kapoor would be nice."

Aamina, who is the face of L'Oreal Paris, Emirates Airlines, Pantene Shampoo and Clear Shampoo in Pakistan, was in India for the first time for her forthcoming film Josh, which was screened at the 14th Mumbai Film Festival (MFF) here.

Directed by Iram Parveen Bilal, Josh is the only fiction film from Pakistan screened at MFF in the last five years.

"I am here for the first time and what better way to come for work through work. Josh is a film that has been made with a lot of passion and heart. I am hoping it does well," she said.

Talking about her character in the film she said: "I play Fatima, who has a group of friends who are very progressive and represent the urban youth from cities like Karachi and Mumbai. It is through her friends that she explores her nanny's village. The nanny runs a 'khaana ghar' that Fatima attempts to run after her nanny dies."

"As she starts the journey, she comes across a lot of complexities and tries to address them head on. So the film is about her journey of exploration of the village, which has mystery and lies," says Aamina.

Josh will break the stereotype of the country, hopes Aamina.

"The plot of the film is like an allegory of what Pakistan is right now. It is a bird's eye view of what the country is. The story makes you touch the heart of Pakistan and break the stereotype image of the country," she said.

COMMENTS (53)

Sana | 11 years ago | Reply

@kapil: Everyone is welcome to Pakistan. I've been to only 2 concerts in my lifetime, of Sonu Nigam in Lahore and Edward Maya in Karachi. We Pakistanis also appreciate talent, that's why bollywood is famous here.

Bee | 11 years ago | Reply

To some extent she is right....

The Bollywood business is shared between two languages(i.e. Urdu and Hindi), Bollywood can never be as big, if the Pakistani viewer ship is reduced. If that happens, You ll see the billion dollar industry coming down to a million dollar industry.

Already the Pakistani drama industry is having huge impact on the Urdu/Hindi drama industry. Not only in Sub-Continent but world over in the respective communities. But I think India is wise enough to bounce back in the drama industry(due to the huge finance they have and their immense capability of copying themes/stories).

I consider both of the above mentioned entertainment industries(movie, drama) as competition and my comments are not based Pak/Indo Rivalry.

VIEW MORE COMMENTS
Replying to X

Comments are moderated and generally will be posted if they are on-topic and not abusive.

For more information, please see our Comments FAQ