Marketing initiative: PTCL marketing campaign in Quetta

ISLAMABAD: In an effort to extend the reach of its products and services, Pakistan Telecommunication Company Limited (PTCL) recently conducted a creative town storming and marketing campaign in Quetta. According to a press release, PTCL says the marketing drive was a creative blend of marketing initiatives, kiosk activities and sales camps in major commercial centres of Quetta. The campaign also featured door-to-door marketing by trained PTCL staff. The areas covered were Jinnah Road, Chaman Housing Society, Jinnah Town, Satellite Town, Liaquat Market, Joint Road, Dawood Colony, Airport Road, Prince Road, Halle Colony and Zarkhoon Road. To reach out to students, PTCL also set up special sales camps at Baluchistan University, Bolan Medical College and Baluchistan University of Information Technology where students through live demonstrations experienced the company’s products and packages.

Published in The Express Tribune, October 16^th, 2012.