Police said Abdul Haq Baluch, 37, who worked for private TV channel ARY, was shot late Saturday while driving home in the town of Khuzdar.
Journalists said masked men opened fire on his car around 100 yards from the local press club. Police officer Abdul Qadir Kamrani confirmed the killing and told AFP that Baluch died of his injuries en route to hospital.
Police have registered a case against "unidentified gunmen".
Farooq Faisal, president of the national press club, said journalists were protesting against extremely difficult working conditions in Balochistan and northwest Pakistan.
"Armed groups are threatening journalists but the government is taking no step for their protection," Faisal told AFP.
Nadeem Gorgnari, president of the Khuzdar press club, told AFP that Baluch and the club had received threatening telephone calls.
According to press watchdog Reporters Without Borders, Pakistan was the deadliest country for the media in 2011 with at least eight journalists killed in connection with their work.
A driver also working for ARY television was shot dead last month when a mob protesting against a US-made film deemed insulting to Islam set alight and ransacked a cinema in the northwestern city of Peshawar.
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Murdered Pakistani Journalist Syed Saleem Shahzad Had Claimed ISI Threatened to kill him. In Pakistan Journalist get killed by government and terrorists both.
pakistan is not protecting the civilians, it is giving bad image. the people involved in it should be brought to justice
“Armed groups are threatening journalists but the government is taking no step for their protection,” Faisal told AFP. Now why not ask Iftikhar Chaudhary, Asma Jehangir and Nawaz Sharif for your protection, who are opposing FC and forces to fight this hooliganism.