Sweeten that tooth with Yogurberry
Following the success of Tutti Frutti, the trend of frozen yogurt aka fro-yo has taken the city of Lahore by storm. It didn’t take long for other joints to jump on the bandwagon and burst into the market.
Instantly recognising the potential of such a venture, Rana Uzair launched a new joint earlier this week — Yogurberry, located in Y-block Defence. Whether Yogurberry will be able to tantalise the taste buds of health-conscious Lahoris will depend on the level of consistency they maintain in terms of flavour and quality.
“I used to have Yogurberry in New York when I was working there,” said Uzair, the owner of the new joint. “I really liked the taste and flavours and thought it would be fun to have a place like this in Lahore.” After observing the positive market response to other fro-yo joints in the city, Uzair’s perceptions were confirmed — fro-yo is here to stay.
The menu not only includes regular fro-yo but other products are also being derived from yogurt — smoothies, yogurt parfaits, sno-yogurt and mix-in-yogurt. The range of flavours, on the other hand, includes green apple, green tea and custard. Although the toppings are rather generic, Mochi — a local South Korean jelly — added diversity to the palette.
Also present at the event, were eager Lahoris ready to savour the new fro-yo flavours. “I found the texture of the yogurt very smooth and creamy,” says lawyer Amna Husain. “There are various flavours available and I am excited to try new ones. It is good to see that the yogurt is not watered down and has the right consistency that it should have.”
“It’s actually yogurt!” said Sahar, a satisfied customer. “I personally loved the banana and the plain one,” said model Fia, who was also present at the event. “It is very refreshing.”
Although the concept of fro-yo can be traced back to South Korea, it is now rapidly becoming the preferred “ice cream” of weight-watchers if advertised in the correct manner. While the crowd was explicitly comparing the new joint with its competitors, the response was in Yogurberry’s favour.
“We will be able to break the market with our flavours and the quality we are offering,” added Uzair, aware of the monopolistic situation in the market.
Published in The Express Tribune, September 27th, 2012.
Like Life & Style on Facebook and follow at @ETLifeandStyle for the latest in fashion, gossip, entertainment
COMMENTS
Comments are moderated and generally will be posted if they are on-topic and not abusive.
For more information, please see our Comments FAQ