Innovation: PSO tests biker’s lane at fuel stations

KARACHI:

Pakistan State Oil, the country’s largest operator of petrol stations, has introduced a biker’s priority lane at its retail outlet “AB Ghazi” in Karachi and plans to extend this concept to other retail forecourts in the near future, according to a press statement issued on Saturday.

This has been done to give bikers who make the largest segment of the company’s customer base a feeling of respect.

Treating bikers as VIPs is part of the vision for improvement of customer service and interaction at a deeper level as espoused by

Speaking at the inaugural ceremony PSO CEO Naeem Mir said “The most important thing is to focus obsessively on the customer. Through such innovative initiatives, PSO will refocus on its core aspect of being a customer centric company.”

Published in The Express Tribune, August 19^th, 2012.