KARACHI:
No one defines malang-chic better than designer Feeha Jamshed. She is high up on our style-o-meter for inheriting that creative streak from her father Tanveer Jamshed who founded Teejays in the 70s to bring sartorial elegance and trendiness to the Pakistani fashion scene.
Carrying on her father’s legacy has been quite a journey for the designer, who is now every young girl’s style icon thanks to her eccentric yet glamorous fashion sense.
Be it flared, high-waisted pants, bohemian tops or even chunky bracelets stacked right up to the elbows, Feeha’s experimentation knows no bounds. One can trust her to manage a perfect blend of malang carelessness and high-fashion crispness. Even her fashion brand is a concoction of everything stylish in the East and West mixed with a bit of elaborate grandeur and finally seasoned with a zing of femininity. To say Feeha is the personification of everything Teejay stands for wouldn’t be an understatement. She believes in creating drama by using fabric, which is why one would never spot her wearing extremely loud colours that may overshadow the design element. She keeps her colour subtle, and one will seldom see her step out of her black, white, beige and caramel comfort zone.
Kudos to Feeha for being experimental and going all out with ethnic jewellery!
Published in The Express Tribune, August 19th, 2012.
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Well described.
Well written taneeya.