The designer, who recently launched her studio in Chak Shehzad, has carefully prepared her designs that cater to all sorts of occasions. Her first exhibition, at her studio includes funky bright tops, formal and semi-formal wear. For those wanting a little more than fashionable clothes, her jewellery collection featuring traditional designs and stones is also on display.
“The idea is to offer well-stitched designs for fashion enthusiasts while keeping them affordable,” said the designer on Sunday.
“The target customer is the working woman, who wants to look great without putting too much burden on her pocket,” she explained.
Her casual short tops are ideal to wear in summers, especially when paired with colourful trousers and tights, while the formal wear varies from heavy embellishments to sophisticated cuts and lines.
However the biggest hit at the exhibition were the bright-coloured long and loose kurtas with embellishments at the back and tassels in front. With a colourful display of bright blue, yellow, red and orange, women made a straight beeline for the rack to try on the long shirts.
Visitors could also be seen matching the chunky kundan rings and gold-plated earrings with the clothes, tapping into the ethnic trend that’s all the rage. “The jewellery, like the clothes, is about being accessible. With the price of gold nowadays, not everyone can afford pure gold jewellery,” said the designer.
“I’ve picked up two tops, more than anything else I couldn’t believe the prices when I saw the tags. The best part is that everything is stitched well so it’s good value for money,” said Alaina Irfan, a customer at the exhibition. The price ranges from Rs1,800 to Rs20,000, depending on the material.
The exhibition will continue till Monday (today) at House 199, Queens Street, Greens Avenue, Park Road, Chak Shehzad.
Published in The Express Tribune, August 13th, 2012.
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