Pizza Hut – largest pizza chain operating in Pakistan –replaced its famous, ‘All You Can Eat’ deal, which raised questions from various consumer circles, with ‘Ramadan Fiesta’. The restaurant emphatically expresses its viewpoint against the spree of negative criticism. The offer has now been modified to one regular pizza, one salad and bottomless soft drinks for Rs595 plus tax per head. This has also compensated the consumer with a discount of 36% on regular menu price also making dining even more affordable at Pizza Hut for a common person. The same deal, at the menu price comes to around Rs929 per head. Moreover, the diners have the option to take the leftover pizza home, if they can’t consume it entirely at the restaurant. Apart from all these valid reflections, the new Ramadan Fiesta offer accompanies aspect to curb reckless practice of wasting food.
Published in The Express Tribune, August 9th, 2012.