Fawad Khan launches new clothing line

The musician-turned-actor embarks on a new venture.

Fawad Khan was first a musician, then an actor and with the launch of his new clothing line, he is now an entrepreneur. SILK by Fawad Khan is a premium casual and semi-formal ready-to-wear clothing brand for women created in design collaboration with his wife, Sadaf Khan.

As the name suggests, the designs are based solely on the purest of silks, aiming to aesthetically capture elegance and simplicity. The brand has been designed keeping in mind the modern woman who believes in luxury fashion. “SILK was born when Sadaf and I decided to collaborate to make our vision – for women to dress in simple, clean-cut styles in crisp fabric – a reality,” says Fawad.

Additionally, he also adds, “SILK has been aimed at catering to customers who want to break away from the present lawn frenzy in the market. Lawn is now slowly making its way to formal occasions such as Eid! As a fabric, silk is an obvious choice when it comes to a premium look and feel and this graceful fabric is much underserved. There is much that can be done in this area in the fashion industry at present, and we hope to set the wheels rolling.”

The debut collection will feature a fusion of Eastern and Western styles designed around the concepts of colour and print-blocking. A bright colour palette will highlight the rich shine and softness of the fabric. The collection will also feature diverse silhouettes ranging from sleek and simplified cuts to the more voluminous.Elaborating on the launch, Sadaf Khan adds, “For our debut collection, while most designs are based simply on their colour and print appeal, we have also designed some with a more semi-formal flavour adorned with traditional and modern embellishments in celebration of the upcoming Eid festivities. We hope this collection serves as a positive teaser for our brand which we will be launching nationwide, soon.”The brand will be launched through a two-day exhibition on August 4 and 5 at the PFDC in Mall One, Lahore.

Published in The Express Tribune, August 1^st, 2012.