Surgical goods supplier inks deal with Malaysian firm

Latter to help sell Pakistani firm Care & Cure’s products.

ISLAMABAD: A Malaysian supplier of surgical instruments and implants has concluded a deal worth Rs135 million with a Pakistani company, to market the latter’s products. AM Medicare will help sell Care & Cure’s surgical and dental instruments, hollow wares, hospital furniture, and diagnostic instruments under the AM Surgical brand.

The deal, valued at 4.5 million ringgits (Rs135 million) a year, will hold for two years. The development follows the Association of Private Hospitals of Malaysia World Health Conference & Exhibition held last week in Kuala Lumpur, in which the Trade Development Authority of Pakistan had sent an 11-member delegation comprising leading exporters of surgical and dental instruments.

High Commissioner to Malaysia Masood Khalid welcomed the deal, calling it a significant development for Pakistani and Malaysian companies dealing in healthcare who wish to forge similar joint partnerships and business collaborations in the coming days.

He said Pakistani surgical and dental instruments were known throughout the world for their competitiveness, effectiveness and durability; and were earning foreign exchange worth millions of dollars for the country. He said Pakistani surgical and dental equipments were already reaching markets in the US, Europe and Middle East, and the recent visit of the Pakistani exporters to Malaysia and their participation in the world healthcare exhibition had paved the way for Pakistani products and instruments to make their way into the Malaysian market.

Meanwhile, AM Medicare has said it is confident it can enhance its surgical brand as its Pakistani partner has the “necessary documentation and expertise”. AM Medicare is currently marketing its products to both private and government sectors, company managing director Abul Kalam Mohiadeen, said in a statement.

Care & Cure currently exports to European countries, the Middle East and Japan, which provides a bigger platform for AM Medicare to strategise its business in other regions, Mohiadeen said. He also indicated that the firm is looking to trade in sports-related products as well.

Published in The Express Tribune, July 31^st, 2012.