Olympics: Fans allowed ‘non-sponsor’ brands

Coe said fans would probably not be asked to remove Nike shoes.


Reuters July 20, 2012

LONDON:


Fans will not be barred from wearing branded clothing at the Olympics, said organisers, reassuring spectators after London 2012 chairman Sebastian Coe said they could be hit by rules to protect sponsors.


“You probably would not be walking in with a Pepsi t-shirt because Coca-Cola are our sponsors,” said Coe, chairman of the London Organising Committee. Challenged on how strictly laws would be interpreted, Coe said fans would probably not be asked to remove Nike shoes. Rival Adidas is a sponsor of the Games, supplying uniforms for tens of thousands of officials and volunteers.

Published in The Express Tribune, July 21st, 2012.

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