Tutti Frutti frozen yoghurt has become a sensation in Lahore and Islamabad since its inception less than a year ago. With Pink Berry and Red Mango becoming well-known and loved worldwide, it is no surprise that Pakistanis also now prefer frozen yoghurt over ice cream. To cater to the growing number of health-conscious Lahoris, Menahil Yasin, owner of Tutti Frutti, opened up another branch in Defence Z Block commercial area.
The double-storey eatery was buzzing with excitement and filled to capacity with eager yoghurt lovers.
“It is such a central location and an eating hub in Defence,” said Yasin, “People living in DHA do not generally like travelling out to Gulberg just for ice cream, so it’s great to have a store open here. It will be amazing for our business.”
Shazreh Khalid of Shazreh Khalid Events organised the launch of the new outlet. The cozy décor and cheery ambiance made the event both family-friendly and fun.
“I deliberately did not invite any celebrities to the launch because this is such a family place,” said Khalid. “More than attracting celebrities, I wanted to make sure families came with their children and enjoyed the yoghurt,” Khalid said.
“I love Tutti Frutti because it is delicious. I love the mango flavour,” said a 7-year- old who was covered in yoghurt.
Weight conscious mothers at the venue claimed that they can easily enjoy a nice cup of dessert without feeling too guilty about calories, since the yoghurt is fat free.
“The weather is so hot and there is nothing more refreshing than ice-cold yoghurt,” explained Maeen Rehman, a local housewife, “I have a huge cup every night and I wouldn’t want it any other way.”
Although the yoghurt had a slightly crystalline texture at the launch event, the owners claim that the units were installed that very day and promised that the quality of the product will be up to standard very soon.
Published in The Express Tribune, June 30th, 2012.
View more pictures of the event here.