Cash cow: Dutch to help brand Pakistan’s economy

ISLAMABAD: The Netherlands on Thursday said that Pakistan can easily triple its milk production by employing simple methods while latest measures can further milk output by 900%. Pakistan has a very impressive dairy industry which can be exploited to its real potential, said Embassy of the Netherlands Economic Councellor Ian Van Ranselaar in a meeting with Federation of Pakistan Chamber of Commerce and Industry (FPCCI). He stated that currently balance of trade is in favour of Pakistan and Holland is working on various projects to boost Pakistani economy. The diplomat said that various Pakistani products are of superior quality but local entrepreneurs lag behind in branding which has been identified as a major obstacle. The delegation also declared that security situation in Pakistan is not as bad as perceived in many countries which is shying away investors. Pakistan should improve its perception, they advised.

Published in The Express Tribune, May 11^th, 2012.