Olympics: Torch wins design award

LONDON: The designers of London’s Olympic torch have won the Design of the Year 2012 award according to the organisers. London studio Barber Osgerby, a joint venture between Edward Barber and Jay Osgerby, was chosen from a field of 89 entries, and honoured at a ceremony at London’s Design Museum.”Nothing is harder to get right than designing for the Olympics,” said Design Museum Director Deyan Sudjic. “The lightness and simplicity of Barber Osgerby’s Olympic Torch does just that. The torch is made of aluminium and perforated with 8,000 circular holes, each representing a single carrier of the torch as it makes its way to the opening ceremony in London on July 27.”

Published in The Express Tribune, April 26^th, 2012.