The results of an online survey conducted by The Express Tribune revealed that most Pakistanis feel the local media spreads negativity, is sensationalist and is sponsored by political parties.
A total of 1,025 Pakistanis and expatriates participated in the online survey.
Respondents included a majority of those aged between 20-30 (61%) and 30-40 (21%). Males comprised 83 per cent of the total sample whereas journalists and media personnel constituted 13 per cent of total respondents, which sums up to approximately 133 people.
Some 68 per cent respondents felt that in general, “Pakistani media spreads negativity” whereas 67 per cent thought “the Pakistani media is sensationalist in nature” and 53 per cent felt that “the Pakistani media is sponsored by political parties.”
With regard to what media practices count as unethical, 65 per cent of the respondents felt that “Taking a photo/video of people in public” and “Receiving external funding for programmes/coverage” each counts as the most unethical practice whereas 61 per cent voted for “Interviewing rape victims.”
Only 2 per cent, that is only 20 – 21 people of the total sample felt that news is always reported responsibly in Pakistan. 38 per cent voted that news is ‘rarely’ reported responsibly in Pakistan and nine per cent felt it is ‘never’ reported responsibly in Pakistan.
The question of ethics and responsible reporting led to questioning the sample whether they had ever been offended by a news story or TV report and if they had ever made an official complaint or signed a petition against a media group.
With regards to the former, a large majority of 88 per cent, 902 people out of the total sample, said they had been offended by a news story or TV report.
For the latter, 68 per cent of the sample, 697 people, voted that they had never filed an official complaint or signed any petition against a media group. The remaining 32 per cent claimed to have taken action against offensive media.
A minority of five per cent, approximately 51 people, felt that the government was effectively regulating the media in Pakistan. For the free media Pakistan claims to have, this is a very insignificant number. A majority of 79 per cent voters felt that the government is not effectively regulating the Pakistani media, whereas the remaining 12 per cent were unsure. Of the nearly 810 people who felt the government is not effectively doing its job, 84 per cent were journalists.
Finally, the respondents were asked about the extent to which the news media influenced their opinions and actions. A mere three per cent of the sample felt that the media always influences their opinions. ‘Often’ and ‘sometimes’ had a close competition of 33 per cent and 36 per cent respectively. Of the sample that agreed that the media does influence their opinions, interestingly 38 per cent were journalists as compared to 32 per cent non-journalists. Also, those who consumed news for up to three hours per day were in the majority that claimed that the media shaped their opinions and actions.
[This is part one of a five-part survey. View a detailed breakdown of the Ethics & Credibility section of the survey. The remaining sections will be released over this week]
Published in The Express Tribune, April 9th, 2012.
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Absolutely on the spot, from personal experience! It is also narrowly nationalist!
That is a correct assessment.
during a discourse in dubai, I watched few pakistani channels out of curiousity. geo,samaa,dunyaa et al. the first observation is, pakistani media is completely faking hindi media. even the advertisements uses the fake hindi slangs. I feel sorry for that. pakistani media can stand independent if they stop copying Indian media especially tv channels. no offence intended.
I wonder if this was a statistically rigorous survey. You can't just have a bunch self-selected participants follow a link, answer a few questions, and then present your results as "most Pakistanis feel the local media..." That is problematic.
A cross-sectional survey uses random participants, has a rigorous statistical methodology with margins of error and level of confidence bands, a carefully constructed survey instrument that doesn't sneak bias into responses, etc. It's a pretty involved exercise with many organizations out there specializing in just conducting reliable surveys for their customers.
While most Pakistanis may indeed hold the opinions reported here, I don't know if I can trust and quote the results of an 'online survey' whose provenance is suspect.
@Usman: I stand corrected :)
not really 100% right.
Thank you for the survey and I REALLY appreciate you releasing the Detailed breakdown of the survey - that is one good step to ensuring transparency and credibility
No surprises here!
approximately 51 people
How do you count approximately 51 people? 50 or 52? Make up your mind! Or where there 50.89 people?
@Akka: The sample size was 1025. 133 is the number of media persons.
This report is sensationalist! 1025 Net-Using-Pakistanis-Who-Visit-Tribune.
Very True! Standards have to be raised otherwise it will further lose it's creditability. Media is perceived as anti PPP & Musharraf & pro Nawaz Sharif & Imran Khan.
No doubts, Is this the kind of media we need ? http://707monty.blogspot.com/2012/03/is-this-kind-of-media-we-need.html
No need to go anywhere, Express Tribune is an open example of negative, sensationalist, agenda oriented newspaper.
Survey forgot to add "Pro-American".
Absolutely agree. for instance watch hamid mir. he hinks he's got facts right, especially on the corporate side. he accuses oil companies of huge profits. not knowing that companies dont make profits on selling from their retail outlets.
Sensationalism and when you do not have facts right and spread hatred all around, then you ar equally guilty of "screwing" Pakistan.!!!
hard to believe any of these chaps who live on Cheap thrills!!!!
waiting for the part where media groups and personalities were rated by the public!!
A survey of merely 133 people is highly anecdotal. Out of these over 10p.c. are in media themselves? Furthermore, the poll is heavily skewed by the fact that it was conducted online. Since internet usage is heaviest in urban areas, the question is what does the rest of Pakistan think.
I personally am offended by this lazy piece of 'journalism'. This is why nobody takes online journalism seriously. Professional journalists should not be iReporters.