The IMAX Corporation and Cine Star Cinema Pakistan have announced an agreement to install three digital IMAX theatre systems in new projects in Lahore, Islamabad and Karachi, beginning in 2013. The announcement marks the opening of IMAX’s first commercial theatres in Pakistan.
“One of the key reasons for our strategic investment in IMAX is the company’s success in developing markets globally. We believe IMAX represents an exciting and profitable business opportunity that will set our multiplexes apart from our competition,” said Faraz Chaudhry, CEO Cine Star Pakistan. “With the most immersive cinematic platform available, coupled with the best in Hollywood and local-language content, we look forward to offering our patrons a movie-going experience unlike anything they’ve had before.”
“Cine Star, one of the top cinema chains in Pakistan, is a strategic partner that shares our vision of delivering the ultimate cinematic experience to movie-goers,” said Richard L. Gelfond, CEO of IMAX. “We look forward to expanding in Pakistan – a market which we believe provides exciting opportunities for growth.”
An official announcement will be made on March 16, 2012, at the IMAX Corporation office in Mississauga, Canada.
Published in The Express Tribune, March 16th, 2012.