The key trend for the Eid season looks set to be vivid pop colours, carrying on from the 1980s revival trend that has stormed stores and runways.
Designer Deepak Perwani told The Express Tribune that his collection is going to be “very colorful, very happy and very Eid,” a theme that was echoed by Nomi Ansari, who plans to produce designs in cotton, given the weather. For his Eid collection it will be “vibrant, bright colours.”
Maheen Karim, on the other hand, eschews Eid-specific collections. “I don’t particularly do Eid collections. I launch my Autumn/Winter collection, so the colours will be powder pink, black and animal prints. There will be motif embroidery on them.”
Kamiar Rokni’s Eid collection will cater to women buying clothes for the holiday as well as for the wedding season right after. The House of Kamiar Rokni’s Tia line will be “bright and ethnic, ajrak style” and according to partner Tia Noon, will “focus on quality and stitching, which everyone will appreciate,” adds Tia.
While Kamiar Rokni’s pret line will be priced from Rs6,000 to Rs30,000, the Tia line will retail for Rs2,000 to Rs15,000. According to Tia Noon, the colours will be “Red, pink, lime, black, gold and orange.”
While vivid hues look set to dominate this Eid, Unbeatable’s Shahla Rahman is creating a collection in white. “The Eid collection will be mainly in chiffon and cotton and will be priced between Rs8,500 and Rs25,000.”
Maheen Khan, on the other hand, is expanding her business. “We are opening a new branch of Gulabo at Park Towers. We have an exciting new line of kameezes and short tops and 12 new designs of t-shirts for all ages. Gulabo believes Eid should be fun.”
The Eid season will be followed by the launch of several designers’ autumn/winter collections that were showcased at Fashion Pakistan Week.
Published in The Express Tribune, August 6th, 2010.
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