Bright hues to dominate Eid

It’s the season for tailors to start making creative excuses and for women to start shopping.


Saadia Qamar August 05, 2010

It’s the season for tailors to start making creative excuses and for women to start shopping. As the Eid holiday approaches, so does preparation for the Eid wardrobe.

The key trend for the Eid season looks set to be vivid pop colours, carrying on from the 1980s revival trend that has stormed stores and runways.

Designer Deepak Perwani  told The Express Tribune that his collection is going to be “very colorful, very happy and very Eid,” a theme that was echoed by Nomi Ansari, who plans to produce designs in cotton, given the weather. For his Eid collection it will be “vibrant, bright colours.”

Maheen Karim, on the other hand, eschews Eid-specific collections. “I don’t particularly do Eid collections. I launch my Autumn/Winter collection, so the colours will be powder pink, black and animal prints. There will be motif embroidery on them.”

Kamiar Rokni’s Eid collection will cater to women buying clothes for the holiday as well as for the wedding season right after. The House of Kamiar Rokni’s Tia line will be “bright and ethnic, ajrak style” and according to partner Tia Noon, will “focus on quality and stitching, which everyone will appreciate,” adds Tia.

While Kamiar Rokni’s pret line will be priced from Rs6,000 to Rs30,000, the Tia line will retail for Rs2,000 to Rs15,000. According to Tia Noon, the colours will be “Red, pink, lime, black, gold and orange.”

While vivid hues look set to dominate this Eid, Unbeatable’s Shahla Rahman is creating a collection in white. “The Eid collection will be mainly in chiffon and cotton and will be priced between Rs8,500 and Rs25,000.”

Maheen Khan, on the other hand, is expanding her business. “We are opening a new branch of Gulabo at Park Towers. We have an exciting new line of kameezes and short tops and 12 new designs of t-shirts for all ages. Gulabo believes Eid should be fun.”

The Eid season will be followed by the launch of several designers’ autumn/winter collections that were showcased at Fashion Pakistan Week.

Published in The Express Tribune, August 6th, 2010.

COMMENTS (3)

bababa | 11 years ago | Reply agreed useless article. Poorly written, poorly researched. Bright colors? Floods have damaged our country beyond belief. Who in the mood to celebrate? Women in Pakistan need to wake up. There is more to life than clothes. The whole country is in a rat race, whether they can afford it or not. We are becoming soo obsessed with looking good that it is sicking. Lets pay our servants less then minimum wage. But spend 15,000 on an outfit that we cant really afford. Lets neglect our kids all day so that we can make daily trips to the lace wala, then dyer, then darzi. Go to GENERATIION PICK UP A CRAPEE MATERNITY STYLE SUIT AND GIVE THE REST TO CHARITY. Good day
Sahar | 11 years ago | Reply Besides the awful writing and lack of consistency (are direct quotes to start with capitals or not?) this is article makes no sense. Tell me please any one - what you take away from this piece besides the fact that random reporter A called up a bunch of designers and compiled their quotes (and not ver well). What is the big trend this Eid? I don't know? The article doesn't tell me. What shouldn't I wear? Beats me! The article doesn't tell me. At the ver least what are the key upcoming lines? No, I just know that random reporter A spoke to these people. ALSO: "While vivid hues look set to dominate this Eid, Unbeatable’s Shahla Rahman is creating a collection in white" - this is ancient news. The White collection has been out since May! It is certainly not for Eid. ALSO: The key trend for the Eid season "looks set to be vivid pop" colours, carrying on from the 1980s revival trend that has stormed stores and runways. I'm sorry but was looks set to be a real term? I've never heard it. "Looks to be?" "Set to be" - or could you just not decide? And please for the love of God stop stop stop associating colors with the 1980's. Open a Vogue or even just a Seventeen (Have you been to D & G or Chloe or even Zara?) Colors came back a decade ago! It was the nineties that were muted. Really, sweetheart wake up to millenium. We know you are tryig so hard to sound hip - and thats cute - but can't you be cute in 2010 instead of sad in 1995?
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