Outlet: A healthy dollop of cream and sugar

International frozen yogurt chain opens up.

ISLAMABAD:

Guilt-free desserts for people with an incurable sweet tooth are now available in Islamabad. This was made possible with the launch of Tutti Frutti Frozen Yogurt on Sunday.

A partnership venture by two couples-Nadia and Tahir Malik with Ghazala and Naeem Niazi-the international franchise was launched with a red carpet event. Throngs of dessert-lovers attended to sample the healthy but delicious frozen yogurt at self-service counters.

Debuting with over 50 flavours ranging from cheese cake, vanilla and chocolate to fruitier flavours including a variety of smoothies, the healthy dessert with fewer calories, is a strong addition to the local scene. Tahir Malik talked about the importance of a healthy, tasteful alternative, a point confirmed by a young boy who tried diving into his cup in an attempt to get it all.

“We may be 50 years too late, but at least it’s finally here,” said educator and guest Faryda Rehman. “It has been a successful event, everybody seemed to have liked it,” said Salman Niazi, who worked for the launch of Tutti Frutti in Pakistan.

The best part about the dessert is that its is affordable too: priced according to weight, the concept ensures patrons get what they pay for.

The event organisers, REZZ PR and Events, were excited about the venture stating it ensured Islamabad as a top contender for global franchises.

Published in The Express Tribune, November 1^st, 2011.