Scientists claim to have found why we all have so much trouble buying the ideal fragrance for a loved-one, the Daily Mail reported.
According to new research, we are all drawn to perfumes that complement our own natural smells, making it near impossible to second-guess the right scent for a partner.
The findings, to be presented at a conference in London next week, show that when people chose their own fragrance they become much more attractive to the opposite sex.
According to Jan Havlicek, a smells expert based at Charles University in Prague, perfume is rarely chosen to mask our natural body odour and instead we all chose the fragrance which work best with our own smell.
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