Apple reveals iPhone 4S much to fans disdain

Published: October 5, 2011
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Apple CEO Tim Cook speaks in front of an image of an iPhone 4S at Apple headquarters in Cupertino, California October 4, 2011. PHOTO: REUTERS

Apple CEO Tim Cook speaks in front of an image of an iPhone 4S at Apple headquarters in Cupertino, California October 4, 2011. PHOTO: REUTERS

Philip Schiller, Apple's senior vice president of Worldwide Product Marketing, speaks about Siri voice recognition and detection on the iPhone 4S at Apple headquarters in Cupertino, California October 4, 2011. PHOTO: REUTERS Apple CEO Tim Cook speaks in front of an image of an iPhone 4S at Apple headquarters in Cupertino, California October 4, 2011. PHOTO: REUTERS

SAN FRANCISCO, CA, US: Much to the disappointment of millions of iPhone fans, Apple deferred from a much anticipated announcement about the iPhone 5, to unveil the launch of an upgraded iPhone 4S with the iOS 4 in California on Tuesday.

Apple’s new chief executive Tim Cook, who replaced ailing founder Steve Jobs in August, presided over the launch of the iPhone 4S at Apple headquarters in Cupertino, California.

The iPhone 4S features a speedier processor, a built-in “personal assistant” that responds to voice commands and a more powerful camera, but it was not the revamped next-generation iPhone 5 smartphone many Apple fans had hoped for.

Apple’s stock price slid more than four per cent at one point as it became clear the company was not going to wow the world with its latest product but recovered ground to end the trading day down 0.56 percent at $372.50.

“This new iPhone 4S announcement was a real yawner,” independent technology analyst Jeff Kagan said.

“This iPhone is really not much different than the current iPhone,” Kagan said, wondering whether Apple’s product-launching magic departed with Jobs. “So un-Apple like.”

The iPhone 4S will be available in the United States, Australia, Canada, France, Germany, Japan and Britain on October 14 with pre-orders commencing a week earlier.

The iPhone 4S will be rolled out by the end of October in 22 additional countries including Austria, Italy, Singapore, Spain, and Switzerland.

In the United States, iPhone 4S prices will start at $199 for a 16 gigabyte model and top out at $399 for a model with 64GB of memory.

Cloud computing comes to iPhone

Apple also announced the October 12 launch of long-promised iCloud, which lets people store music, pictures, videos and other digital files online and access the content across Apple computers and mobile devices.

“IPhone 4S plus iOS 5 plus iCloud is a breakthrough combination that makes the iPhone 4S the best iPhone ever,” said Apple senior vice president of worldwide marketing Philip Schiller.

“While our competitors try to imitate iPhone with a checklist of features, only iPhone can deliver these breakthrough innovations that work seamlessly together,” he said.

Introducing the iAssistant

The 4S will introduce a “Siri intelligent assistant” designed to understand context so people can speak naturally when asking it questions.

For example, spoken queries of “Will I need an umbrella this weekend?” and “What is the traffic like around here?” will prompt online searches for local weather forecasts or roadway conditions, according to Apple.

Siri helps make calls, send text messages or email, schedule meetings and reminders, make notes, find local businesses, and get directions. Siri will even perform mathematical calculations if asked.

“Apple’s new Siri assistant, unique to the new 4GS, is a powerful harbinger of the future use of mobile devices,’ said Forrester Research analyst Charles Golvin “Not just the power of voice but, more importantly, the ability to contextualise a statement or request.”

Revamped features and pricing for older models

The iPhone 4S predecessor will be available for $99 while earlier generation iPhone 3GS models will be free with telecom carrier contracts, an Apple first.

A slick new version of the iOS mobile operating system was shown off at the press event in an intimate theater at Apple’s Silicon Valley campus.

Apple also added new features and pricing to its iPod Touch and iPod Nano devices in the latest improvements to a line kicked off with the introduction of the first iPod in the same Apple “Town Hall” in 2001.

The iPod Touch will be available for $199, and iPod Nano prices will start at $129.

“IPod has revolutionised the way we listen to music and with over 320 million sold is the world’s most popular music player,” Schiller said.

He boasted that the touch model that is essentially an iPhone without the mobile phone service was the best selling iPod ever.

Cook appeared relaxed and confident as he filled the shoes of legendary pitchman Jobs, who underwent an operation for pancreatic cancer in 2004 and a liver transplant in 2009.

Jobs, 56, did not make an appearance at Tuesday’s event. He remains with Apple as chairman of the board of directors.

For an unexplained reason, Apple’s website went down briefly in the wake of the press event, for a short time displaying “Access Denied” messages to people trying to reach online pages.

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Reader Comments (7)

  • max
    Oct 5, 2011 - 3:35AM

    Apple doesn’t seem to realize there is real competition now, unlike years ago when they unveiled the 3gs. This kind of thing likely won’t work nowadays

    Recommend

  • tobuy ornot
    Oct 5, 2011 - 7:52AM

    Apple has knocked the wind out of a lot of fans and maybe itself too.

    Recommend

  • Oct 5, 2011 - 8:26AM

    @max:
    They could have named it 5 but they didn’t. Good processor, good camera, good operating system and retina display is still winner for me.

    Recommend

  • Hassan
    Oct 5, 2011 - 10:38AM

    What i think is that Apple wanted to buy some time to come up with a revamped iPhone and then they will call it iPhone 5. They may come up with it by first or second quarter 2012.

    Recommend

  • I will not buy another iPhone
    Oct 5, 2011 - 11:30AM

    Absolutely rubbish. Recommend

  • Khalid
    Oct 5, 2011 - 1:19PM

    SGS2 is way better

    Recommend

  • rihatum
    Oct 11, 2011 - 2:45AM

    iPhone4S is basically overhauled on the inside with a new Dual core processor and two antenna’s.

    Apple or any other good company won’t just change the design for the sake of changing it.

    GalaxyS2 is good too …

    Recommend

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