'Spider-Man: Brand New Day' shatters opening day record with $168m debut

The film is expected to earn between $275m and $300m during its opening weekend internationally

Spider-Man: Brand New Day has smashed another box office record, earning a staggering $168 million on its opening day in North America to secure the biggest single-day debut in cinema history. The latest milestone comes just a day after the Marvel blockbuster set a new record for Thursday previews with $72 million.

The Tom Holland-led superhero film has overtaken the previous opening day record held by Avengers: Endgame, which earned $157.5 million on its first day in 2019 before going on to post the biggest domestic opening weekend of all time with $357 million.

Following the historic debut, Spider-Man: Brand New Day is now on course for a domestic opening weekend of $260 million to $280 million, which would rank as the second-biggest opening weekend in box office history, behind only Avengers: Endgame. Some industry estimates suggest the film could even exceed $300 million, although Sony has continued to project a more conservative opening in the $190 million to $195 million range.

Internationally, the film is expected to earn between $275 million and $300 million during its opening weekend, with analysts predicting those figures could climb even higher. If projections hold, Brand New Day will deliver one of the strongest worldwide launches ever for a superhero film.

Directed by Destin Daniel Cretton, Spider-Man: Brand New Day sees Holland return as Peter Parker alongside Zendaya, Jacob Batalon, Jon Bernthal, Mark Ruffalo and Sadie Sink. Positioned as the beginning of a new era for Spider-Man following the events of Spider-Man: No Way Home, the film has received strong reviews and is already proving to be one of the biggest theatrical events of 2026.