MrBeast partners with Naruto Shippuden and VIZ Media for limited-edition apparel collaboration

MrBeast joins forces with Naruto Shippuden and VIZ Media to launch exclusive apparel collection

YouTuber MrBeast is teaming up with the hit anime franchise Naruto Shippuden and publisher VIZ Media for a limited-edition collaboration featuring apparel and merchandise.

According to a press release, the first wave of the collection has been revealed, with additional details expected to be announced at a later date. The initial lineup will be available through a dedicated Naruto page on the MrBeast online store beginning February 16 at 9 a.m. PT.

The collection includes a range of themed clothing items inspired by the long-running anime series, blending MrBeast’s branding with recognizable elements from Naruto. Featured pieces include jackets, hoodies, hats, and graphic T-shirts incorporating characters and symbols from the franchise.

In a statement included in the press release, MrBeast described the collaboration as a “full-circle moment,” noting that he grew up watching Naruto. He said the series’ themes of perseverance and hard work influenced his approach to creating content and building his brand, adding that partnering with the franchise feels surreal.

Simon Chin, Senior Manager of Business Development at VIZ Media, also commented on the partnership. He said MrBeast and Naruto both have a strong ability to inspire global fan communities. Chin added that Naruto’s message of overcoming adversity through community aligns with MrBeast’s focus on philanthropy and giving back, making the collaboration a natural fit.

MrBeast currently operates the most-subscribed YouTube channel in the world, with more than 460 million subscribers and over one billion followers across platforms. He recently produced the second season of his competition series, Beast Games.

The collaboration was announced via press release.