iCarly T-Bo actor resurfaces as breakfast bagel brand goes viral on TikTok

BooG!e, who played T-Bo on iCarly, returned to spotlight after decade, promoting Bronco Breakfast Bagels

BooG!e, the actor best known for portraying T-Bo on Nickelodeon’s iCarly, has reemerged in the public eye after more than a decade, drawing viral attention on TikTok for launching his own breakfast bagel business.

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The former child actor—whose real name is Bobby Bowman—played the energetic smoothie shop employee on iCarly from 2007 to 2012, a character remembered for selling food on sticks. After the series ended, Bowman stepped away from acting and remained largely out of the spotlight.

Recently, videos began circulating on social media showing BooG!e inside Target stores promoting his new product, Bronco Breakfast Bagels. The clips quickly gained traction online as viewers recognized him as the actor behind T-Bo, sparking widespread nostalgia and curiosity.

In posts shared on the official Bronco Breakfast Bagels Instagram account, Bowman explained that he spent the past decade developing the product and building the brand. He described the project as a long-term personal focus, emphasizing the time and effort invested in refining the bagels before bringing them to market.

BooG!e has confirmed that Bronco Breakfast Bagels are now available at Target locations, with some stores offering promotional pricing, including full boxes for $5. He has also used social media to document the behind-the-scenes process and his reaction to seeing the brand stocked by a major national retailer.

Online reactions have been largely positive, with fans praising Bowman for transitioning from television into entrepreneurship. Many commenters noted the irony of his real-life venture mirroring his iCarly character’s love for selling food.

While BooG!e has not indicated any plans to return to acting, his viral resurgence has renewed interest in his career, with Bronco Breakfast Bagels marking his most visible project in over ten years.