Hudson Williams’ Dsquared2 runway debut causes site crash during Milan Fashion Week

Hudson Williams’ Dsquared2 Milan Fashion Week debut drove huge traffic, briefly crashing the brand’s livestream

Hudson Williams’ rapid rise in pop culture reached a new milestone this week when the Heated Rivalry star made his runway debut for Dsquared2 at Milan Men’s Fashion Week.

The appearance reportedly caused the brand’s website to crash due to overwhelming demand.

Dsquared2’s website crashed immediately due to high traffic as fans await Hudson Williams’ runway debut. pic.twitter.com/DPMIQ6axA2

— Buzzing Pop (@BuzzingPop) January 16, 2026

Williams opened the Dsquared2 Fall/Winter 2026–2027 menswear show, which was themed around the upcoming Milan Winter Olympics. Stepping onto the catwalk, the actor wore a hybrid look combining a denim jacket and bomber silhouette, leaning into the brand’s signature rugged-meets-sport aesthetic. His appearance marked his first official turn as a runway model, expanding his growing presence beyond acting and social media.

The show quickly drew attention well beyond fashion insiders. As the livestream began, viewers attempting to watch the presentation on Dsquared2’s official website were met with an error message citing “heavy traffic,” indicating that interest in Williams’ debut had temporarily overwhelmed the platform. The brief outage fueled online chatter, with fans linking the surge in viewers directly to the actor’s involvement.

Williams’ casting aligned naturally with the show’s winter sports theme. Best known for portraying a hockey player in Heated Rivalry, he brought a familiar athletic edge to the runway while signaling his increasing influence in the fashion world. In recent weeks, Williams has emerged as a breakout style figure, regularly drawing attention for his grooming routines, red carpet appearances, and front-row fashion week sightings.

While it remains unclear whether Williams will attend additional shows in Milan, industry watchers expect his fashion momentum to continue across Paris and New York in the coming months. Meanwhile, attention has already turned to his Heated Rivalry co-star Connor Storrie, who is reportedly set to make his own runway debut at Dolce & Gabbana.

Williams’ Dsquared2 moment underscored how crossover celebrity power can now rival traditional fashion draws—sometimes enough to crash a site.