TODAY’S PAPER | January 02, 2026 | EPAPER

Snow and song draw tourists to northern valleys

Cultural fests, winter galas and fresh snowfall turn Swat, Naran and Kashmir into seasonal magnets


Our Correspondent January 02, 2026 1 min read
Spectators watch a Kabbadi match in Mataltan, Swat. Photo: Sabah

PESHAWAR:

Pakistan's northern valleys are preparing for a busy winter as widespread snowfall meets new year holidays, drawing families, skiers and adventure seekers to Swat, Hunza, Naran, Murree and the high valleys of Kashmir.

Tourism authorities have planned winter galas, rafting events and fresh destinations to ease pressure on popular sites, hoping a blend of cultural activity and snowbound adventure will welcome the new year beneath Pakistan's white mountain skies.

Swat is buzzing with musical evenings, poetry recitals, buffet dinners and fireworks arranged by the local administration to promote winter tourism, while steady snowfall in Kalam and Malam Jabba has turned the valley into a postcard winter wonderland.

Kalam, Mataltan and Oshu have seen early winter rains give way to deeper snow, silencing the usual chorus of birds and sending temperatures tumbling as visitors arrive hoping to experience the season's first heavy snowfalls.

A five-day Snow Festival in Kalam and Mataltan, organised by the Upper Swat Development Authority with the Khyber-Pakhtunkhwa Tourism Department, has added to the draw with snow bicycling, skiing, tug of war and traditional games.

Malam Jabba remains the heart of Pakistan's skiing culture, enjoying average annual snow of nearly 10 feet and international recognition since a resort opened in 1988, with chairlifts offering sweeping views across white ridgelines.

Tourists have flocked to the region from across the country. Umar Khan from Nowshera said, "I love snowfall and travelled to Swat to experience its winter charm," urging authorities to improve road conditions during the snow season.

The Pakistan Meteorological Department has forecast a strong westerly system from December 30 to January 2 (today), bringing rain and snow to Murree, Naran, Kaghan, Swat, Gilgit-Baltistan and Kashmir.

However, winter fun and festivities are not without hazard. Authorities warn that heavy snow could trigger landslides, avalanches and road closures in high valleys, urging tourists to carry snow chains, warm clothing and emergency supplies.

Visitors say the snow-covered mountains are breathtaking. Ayesha Khan from Islamabad praised KDA guidance, while Ali Raza said it was his first winter visit to Naran and urged people to follow safety instructions.

(WITH INPUT FROM APP)

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