Pakistan 'Bridal Couture Week' kicks off in Lahore

Day one of the event highlighted creamy neutrals, flowing cuts, and experimental menswear

The 23rd HUM Bridal Couture Week, Pakistan’s largest bridal fashion showcase, kicked off in Lahore on Friday, marking the first day of the three-day event. Produced by HUM TV Network, the platform brings together established and emerging designers who present high-end bridal collections and set the tone for the upcoming wedding season.

Day one featured collections by designers including HSY, Sameer Sain, NIZKA by Nida Rehan and Fahad Hussayn. Other fashion houses showcased during the event include Asifa Nabeel and Fais Couture, reflecting a mix of classical bridal craftsmanship and contemporary design approaches.

 

 

 

 

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Several well-known faces also appeared as showstoppers during the first day. Ali Raza and Kinza Hashmi walked for NIZKA by Nida Rehan, while influencer Jannat Mirza appeared for HSY.

 

 

 

 

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Sabeena Farooq also walked the ramp, with actor Ahmed Ali Akbar appearing for Almirah.

 

 

 

 

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Fatima Amjed performed to the song Ranjha Ranjha Kardi and walked the ramp for Zeeshan Danish.

 

 

 

 

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Beyond the celebrity presence, the runway offered a clear picture of bridal trends emerging this year. A strong preference for classic muted maroons, ivory and cream hues dominated the collections, with designers favouring softer palettes that allow embroidery and textile work to stand out. Rather than dramatic colour contrasts, the focus remained on detailing and texture.

 

 

 

 

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Silhouettes on display leaned towards longer, more fluid forms. Angharka-style pishwas and extended cuts appeared repeatedly, suggesting a move away from shorter or heavily structured designs. These elongated silhouettes emphasised elegance and movement, pointing to a renewed interest in traditional bridal shapes reinterpreted for contemporary tastes.

 

 

 

 

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Menswear, meanwhile, took a more experimental direction. Designers showcased fusion looks that blended traditional sherwanis with Western tailoring, incorporating elements such as suits, waistcoats and structured jackets. Browns, blacks and muted neutral tones dominated the menswear palette, offering grooms more flexible and modern styling options.

 

 

 

 

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Later, Jannat Mirza took to Instagram to share her experience, saying the heavily embellished outfit made walking the ramp physically challenging. She also mentioned last-minute changes and other undisclosed issues that added to the difficulty, but added that she still enjoyed the overall experience.