TikTok launches self-service advertising platform for small businesses in Pakistan

TikTok has rolled out a new self-serve advertising solution in Pakistan to empower small and medium-size businesses to tap into the power of the platform to grow their brand.

TikTok For Business Ads Manager’, a self-service advertising platform, gives small and medium-size businesses (SMBs) the tools to tap into the creativity of the TikTok community, reach new audiences and optimise their marketing campaigns with an easy-to-use platform.

The move marks an important step in expanding TikTok in Pakistan, giving local entrepreneurs, homegrown brands and growing businesses simple, flexible and cost-effective tools to connect with the platform's highly engaged community.

The launch builds on TikTok’s ongoing commitment to empowering local entrepreneurs through initiatives such as the #GrowWithTikTok Masterclass, which has already equipped Pakistani SMBs with practical training, creative tools, and best practices to grow their presence on the platform.

In a recent global study, 73% of TikTok users said they found new products that they had never considered before through ads on TikTok, and 78% said they had found new brands they hadn't heard of before.

With TikTok's self-service Ads Manager, businesses of all sizes can now create campaigns, manage budgets and optimize performance through an easy-to-use interface, with no specialist experience required.

As more Pakistani consumers use TikTok to discover products, reviews and trends, these new tools give SMBs a powerful way to join the conversation and expand their visibility even beyond the country.

"Pakistan's small businesses are some of the most creative in the region, and TikTok is proud to support their growth," said Baris Aldanmaz, Head of Global Business Solutions Türkiye, Central and Southern Asia, TikTok.

"On TikTok, brands can create meaningful content that sparks conversation and connects with communities. With TikTok for Business Ads Manager, it's now easier that ever for SMBs to reach new audiences, tell their stories and grow, whether they're a neighbourhood store, a fashion label, or an online start-up," Aldanmaz added.

More and more brands are realizing TikTok's unique ability to reach and engage with a broader audience, and launch of new advertising solutions for SMBs makes it seamless, easy, and efficient for all brands to now meaningfully connect with the TikTok community.