Kanye West and Bianca Censori reportedly planning rival brands amid 'revenge play’ on Kim Kardashian

Kanye West and Bianca Censori reportedly aim to rival ex wife Kim Kardashian’s SKIMS and SKKN empires

Kanye West is reportedly planning what insiders have described as a “revenge play” against his ex-wife Kim Kardashian, with the help of his current wife Bianca Censori.

The couple are said to be working on launching new fashion and beauty brands intended to rival Kim’s billion-dollar SKIMS and SKKN empires.

According to reports, West and Censori are aiming to build what sources have called a “mirror image” of Kardashian’s business model.

A source told Radar Online, “This goes way beyond fashion. Kanye sees this as his revenge play – he’s determined to outdo Kim on every front. Bianca’s brand is being crafted to mirror hers on purpose. It’s designed to compete directly with everything Kim has created.”

The rapper, who now goes by Ye, married Censori in 2023 after finalising his divorce from Kardashian. Kim is said to be “furious” about the reported plans and “convinced Kanye is pulling all the strings here.” One insider claimed, “He’s been hinting for months that he’s planning to reclaim his crown and make Bianca the next superstar.”

Industry sources have also observed similarities between Bianca’s recent photoshoots and Kim’s early SKIMS campaigns, noting that the “overall vibe” appears intentional. It’s believed Ye has been advising Bianca on her image and style choices as they shape her public persona.

Kim, meanwhile, is said to be holding emergency strategy meetings as she reassesses her business direction. Despite the rivalry, both continue to co-parent their four children, with Kim maintaining that they have “a great healthy relationship” post-divorce.