GameStop stock rises 7% after White House amplifies X post featuring Trump Halo meme

GameStop shares climbed 7% after the White House reshared its meme post showing Donald Trump in Halo armour

GameStop’s share price rose more than 7% in premarket trading on Monday after the White House reshared one of the video game retailer’s posts on X featuring an AI-generated meme of former President Donald Trump.

The original post, shared by GameStop on Saturday night, referenced Microsoft’s recent announcement that Halo: Campaign Evolved, a remake of its 2001 flagship title, will be released on both Xbox and Sony’s PlayStation 5 in 2026. The company captioned its post declaring that the long-running “console wars” were finally over.

On Sunday evening, the official White House X account boosted the post with an image depicting Trump saluting the American flag outside the White House while wearing Halo protagonist Master Chief’s armour. The caption read “Power to the Players,” echoing GameStop’s slogan.

The White House’s “Rapid Response” account followed up, referring to the post as the “ninth war” Trump had stopped, a nod to his previous claims about ending conflicts during his presidency.

In response, GameStop’s X account posted further memes inserting Trump and Vice President JD Vance into the Halo universe. The exchange drew widespread engagement online, trending across gaming and political communities.

Following the interaction, GameStop’s stock climbed to $25.03 in early trading, up 7.4% from Friday’s close. Despite the rise, the company’s share price remains down more than 25% since the beginning of 2025, reflecting continued volatility in the popular meme stock.

Microsoft’s cross-platform Halo remake has been seen by fans as symbolic of a new era in gaming cooperation, ending decades of rivalry between Xbox and PlayStation. The unexpected involvement of the White House, however, added a political twist to what began as a light-hearted industry meme.