Google is preparing to expand the scope of its Discover feed by including posts from major social media platforms X (formerly Twitter) and Instagram.
The change will bring short-form updates, trending posts, and popular media directly into the feed, allowing users to view social content alongside news and web recommendations.
The Discover feed, accessible through the Google app and on Android home screens, is designed to show personalized content based on user interests, search history, and online behavior. With the addition of Instagram and X posts, Google is positioning Discover as a more comprehensive hub for both news and social updates.
Industry experts note that this update could increase engagement for social media creators while also keeping users within the Google ecosystem longer. By surfacing Instagram and X content, Google is acknowledging the growing role of short-form and visual media in how people consume information online.
The integration also suggests a shift in Google’s strategy as it looks to compete with platforms like TikTok, which has become a popular source of news, trends, and entertainment for younger audiences. While Google has not confirmed whether posts will be shown chronologically or algorithmically, the move is expected to roll out gradually in the coming months.
For users, the update means a more unified browsing experience, with articles, videos, and now social media posts appearing in a single feed. For businesses and influencers, it presents a new opportunity to gain visibility through Google’s recommendation system.
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