Fukushima Prefecture has embraced Chansey, the Pokémon known as “Lucky” in Japanese, as a symbol of recovery and hope following past disasters. In 2021, officials announced the creation of four Chansey Parks across the region, blending play areas with cultural significance.
The connection lies in the character “fuku,” meaning “luck,” which appears in both Fukushima and Chansey’s Japanese name. The parks were developed to re-energise local communities while attracting visitors from across Japan.
One such park, located in Koriyama City’s Kaiseizan Park, has become a favourite destination for families. The park includes a large Chansey play structure, a Lickitung slide, swings decorated with Cherrim and Chansey, and a Happiny sandbox.
Smaller Pokémon, including Cleffa and Igglybuff, are also featured, creating a pink-themed playground that appeals to both children and nostalgic adults.
Visitors have praised the thoughtful design of the equipment, with hidden stairs inside Lickitung leading to its tongue slide and a maze-like structure within Chansey that ends in multiple slides. A Pikachu bench provides seating for parents while children play.
Chansey’s influence in Fukushima extends beyond playgrounds. Local stores sell “Fukushima Fruity Curry,” a Chansey-branded product made with peaches, apples, and tomatoes grown in the region. The curry includes a “lucky” feature — players who find five eggs inside win a small prize.
The initiative has sparked renewed interest in local tourism, with families expressing a desire to visit all four Chansey Parks located in Koriyama City, Namie Town, Yanetsu Town, and Showa Village.
By combining playful design with cultural symbolism, Fukushima’s partnership with Pokémon continues to highlight the region’s resilience while offering new opportunities for community gathering and joy.
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