Egyptian authorities have detained dozens of teenage TikTok influencers in recent weeks, accusing them of offences ranging from violating family values to laundering money.
Police have announced multiple arrests, while prosecutors say at least 10 cases of alleged unlawful financial gains are under investigation. Travel bans, asset freezes, and the confiscation of devices have also been imposed.
Critics argue the crackdown is part of a broader effort to police speech and tighten state control in a country where social media has long served as one of the few alternatives to heavily state-influenced media.
Many of those detained were children during the 2011 uprising that toppled President Hosni Mubarak. Lawyers say vague indecency laws give authorities wide latitude, allowing them to scour old posts for material deemed unlawful and then charge influencers with financial crimes.
A star detained
One of the most prominent detainees is 19-year-old Mariam Ayman, known online as Suzy El Ordonia, who has 9.4 million followers. Arrested on August 2, she faces charges of distributing indecent content and laundering 15 million Egyptian pounds ($300,000).
The Interior Ministry said she was arrested after complaints about her posts. In a final video before her detention, she acknowledged controversy over her content but insisted she never intended harm.
“Egyptians don’t get arrested just because they appear on TikTok,” she said.
Her lawyer, Marawan al-Gindy, said indecency laws were being applied inconsistently.
“There is a law that criminalises indecent acts, but what we need is consistent application and defined rules, not just for TikTok, for all platforms.”
Path to fame
Like many young Egyptians, Suzy began by posting casual videos of daily life and makeup routines. Her popularity skyrocketed after a viral livestream in which she joked with her father, a bus conductor, sparking a nationwide catchphrase.
She later shared videos of family life, travels, and her sister with a disability, helping break stigma. But even lighthearted clips, critics say, can highlight social hardships and be construed as veiled criticism of the state.
Shortly after Suzy appeared on a podcast describing her dreams of improving her family’s life, the interviewer, Mohamed Abdel Aaty, was also arrested.
Rights groups alarmed
The Egyptian Initiative for Personal Rights (EIPR) condemned what it called an “aggressive security campaign” based on vague morality provisions in the 2018 cybercrime law, which criminalises violating “principles or family values in Egyptian society.”
EIPR lawyer Lobna Darwish said the law is so broad that TikTokkers have been prosecuted for content no different from mainstream television. The group has tracked at least 151 people charged under the law in more than 109 cases over the past five years.
Authorities have also encouraged citizens to report “immoral” content, with the Interior Ministry itself running a TikTok account that comments on videos urging compliance with moral standards.
The campaign has widened beyond young women to include people with dissenting religious views or LGBT Egyptians. In some cases, leaked private content has been used to justify investigations.
Money and Morality
TikTok says it removes videos that violate community guidelines, with more than 2.9 million taken down from Egypt in the latest quarter. The company declined Reuters’ request for comment.
Social media adviser Ramy Abdel Aziz said TikTok creators in Egypt can earn about $1.20 per thousand views — far less than in the United States, but still significant in a low-wage economy.
Financial analyst Tamer Abdul Aziz questioned whether content creators should be the focus of money-laundering probes.
“If there’s a crime, you look at the owner or the financial flows, not the performers,” he said.
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