Victoria’s Secret is officially staging a comeback with its 2025 runway show, set for October 15 in New York. The event marks the second year since the once-iconic fashion spectacle returned to screens, following a troubled period of cancellations, scandals, and a rebrand that struggled to resonate with fans.
The show, long regarded as a career-defining stage for supermodels, helped shape pop culture throughout the 2000s, pairing lingerie-clad Angels with A-list performers like Taylor Swift, Rihanna, and The Weeknd. But its revival has not been without controversy. Last year’s 2024 show drew mixed reviews, with many fans calling it a step up from the highly criticised “VS Tour ’23,” though still far from its original prestige.
This year, Victoria’s Secret has tapped Adam Selman, the former Savage X Fenty design executive, as senior vice president and executive creative director. Models featured in the first teaser include Adriana Lima, Lily Aldridge, Joan Smalls, Alex Consani, and Anok Yai, with more names expected to be confirmed. Speculation about musical guests is also swirling, with fans hoping for stars like Sabrina Carpenter, Doechii, and even a return of Taylor Swift to the glittering stage.
Reactions have been split. Some fans are cautiously optimistic, with one writing, “After testing the waters in 24’ I think it will be even better than last year’s. I guess we’ll see!” Others are less convinced, pointing to what they see as lacklustre styling and underwhelming execution. One fan remarked, “They tried to recreate the old show, but nostalgia can’t be replicated.” Another said, “Everything looks so unbelievably cheap… literally impressive how the clothes distract from the beautiful girls.”
The October event is aiming to bridge past glamour with a new era of inclusivity and relevance. Whether it succeeds may depend not only on the spectacle itself but also on whether it can sway sceptical fans who remain unconvinced by its revival.
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