Lucky 13 and 90 New Looks

Taylor Swift's ring steals spotlight as Travis Kelce steals fashion headlines after engagement


News Desk August 28, 2025 3 min read
Lucky 13 and 90 New Looks

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Taylor Swift's engagement ring from Travis Kelce is dazzling fans and gemmologists alike, with speculation swirling that it may carry the singer's lucky number, 13.

The antique cushion-cut diamond, appraised between 10 and 15 carats, has been estimated at $650,000 and is already being hailed as one of the most symbolic celebrity rings in recent memory.

According to gemmologist Deborah Villepigue, the diamond is graded D in colour, the highest quality available, and likely has a clarity of VVS1 or better — placing it among the most pristine stones on the market.

Mounted on a yellow gold vintage-style band, the ring exudes timeless elegance, while its cut suggests an antique stone that carries more weight and presence than modern designs of similar dimensions. Yet beyond its brilliance, fans have zeroed in on the symbolism.

Swift has long associated herself with the number 13, even painting it on her hand during early tours and calling it her "lucky charm." Observers noted that the proposal took place on August 26 - exactly 13 days after Swift's record-breaking appearance on Kelce's New Heights podcast.

The date itself, 26, has been playfully interpreted as "13 plus 13." Combined with the gemmologist's estimate of the stone's weight, speculation has mounted that Kelce may have deliberately woven Swift's favourite number into the design.

Adding another touch of luxury, Swift was photographed wearing a diamond-studded Cartier Santos Demoiselles watch, valued upwards of $15,000. In contrast to the opulence, she chose a cheeky caption for her Instagram announcement post.

The line, "Your English teacher and your gym teacher are getting married", captured the couple's mix of glamour and humour, offering fans a glimpse of their easy rapport.

The Swift-Kelce love story has always carried an element of fairytale. Two years ago, Kelce admitted on his podcast that he had made a friendship bracelet with his phone number in hopes of meeting the pop star at one of her Eras Tour shows.

That playful gesture marked the beginning of a romance that has since become a cultural phenomenon, blending the global worlds of music and sport in a way few relationships ever have.

If Swift's ring set off a frenzy, Kelce's next move only amplified it. Within 24 hours of the engagement news, the Kansas City Chiefs star unveiled his new fashion collaboration with American Eagle, ensuring his name dominated not just sports and celebrity headlines, but also fashion pages.

The collection, branded AE x TK, is an extension of Kelce's lifestyle label Tru Kolors and includes more than 90 pieces ranging from $14.95 to $179.95. Designs span varsity jackets, cricket sweaters, rugby polos, utility cargo trousers and even cashmere options.

The aim, according to the campaign, is to elevate casualwear into confident, bold statements reflective of Kelce's own distinctive style. Kelce fronts the campaign himself, but he shares the spotlight with a line-up of rising athletic talent.

they include tennis prospect Anna Frey, Olympic gymnast Suni Lee, basketball guard Azzi Fudd, quarterback Drew Allar, wide receiver recruit Jeremiah Smith and NBA hopeful Kiyan Anthony, the son of Carmelo and LaLa Anthony.

Their involvement underscores the brand's intention to tie the sports world directly into its youth-driven audience. Speaking about the project, Kelce revealed he had been working on the collaboration for nearly a year, managing to keep it under wraps despite constant speculation about his relationship with Swift.

"It was an awesome opportunity to team up with an established brand where both sides were excited to truly collaborate on every decision in the design and creative process," he explained.

For American Eagle, the launch is arriving at an opportune moment. The company is still riding the social media wave of its Sydney Sweeney campaign earlier this summer, and Kelce's engagement has only magnified attention on his debut collection.

With in-store activations, podcast tie-ins with The Ringer, and promotional pushes across fantasy sports platforms, AE x TK is positioned for maximum cultural impact. In this way, the engagement ring and the fashion line have become part of the same story — one of a couple whose every move carries symbolic weight and commercial resonance.

Swift's diamond has fans poring over carat counts and calendar dates, while Kelce's designs are set to dominate high street racks and Instagram feeds. Together, they embody a merging of worlds: music, sport, fashion, and fandom, each amplifying the other.

From a glittering antique diamond possibly carved to Swift's favourite number, to a fashion launch poised to capture a new generation of style-conscious fans, the engagement of Taylor Swift and Travis Kelce has become more than just a personal milestone. It is a cultural event - one that shows no signs of slowing its hold on the public imagination.

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