Post Malone makes Skims debut in camo underwear campaign

Post Malone is the latest face of Skims, debuting in the brand’s new men’s campaign that highlights Realtree camouflage underwear, tees, and fleece loungewear.

Shot in Utah’s rugged outdoors, the 30-year-old musician posed in camo-print Skims while reflecting on his career, fatherhood, and life away from the stage.

In an interview with GQ, Malone joked that the shoot made him feel “like a handsome son of a b*tch.” He admitted it was his first time modeling underwear and described the experience as both “terrifying” and fun. The Grammy-nominated artist said his love for Skims began with a bathrobe he often wore during Utah’s cold winters, eventually leading to his collaboration with Kim Kardashian’s brand.

The campaign captures Malone in a rustic, outdoorsman aesthetic—fly-fishing, holding an ax, and surrounded by the Utah wilderness. “It’s badass, it’s nature, it’s beautiful,” he said during the shoot.

Beyond modeling, Malone discussed fatherhood, calling it “the most beautiful thing I’ve ever experienced.” The rapper, who welcomed his daughter in 2022, shared that spending time with her has become his greatest joy. “Kids are little sh*ts and they’re beautiful at the same time. I don’t know what the hell I’m doing, but we’re figuring it out together,” he said.

Currently on a break from his Big Ass Stadium Tour, which features Jelly Roll as an opener, Malone spends his downtime watching Modern Family, rewatching WWE’s Monday Night Raw, and writing new music. The full Skims Men’s collection, including Malone’s camo favorites, will be released on August 21 through the brand’s website.